英国代写论文:苹果公司全球营销策略

英国代写论文:苹果公司全球营销策略

企业需要国际或全球营销策略来满足全球需求。 Hollensen(2011)指出,“营销管理在任何组织中的主要作用是设计和执行有效的营销计划,以取得成效。公司可以在本国市场做到这一点,也可以在一个或多个国际市场上做到这一点。“(Hollensen,2011,Peface)耐克,可口可乐等大公司所雇用的大多数国际市场营销都是针对目标受众。营销组合被采用,全球化和本地化的需求被确定并在战略中得到解决(Hollensen,2011)。在满足一个国家消费群体的需求方面,公司不仅要研究该国各个行业的情况,还要制定一个有助于实现其目标的营销计划。

英国代写论文:苹果公司全球营销策略
2.1。报告的目的
现有产品从英国选择。该产品公司选择的是苹果公司。 Apple iPhone是所选的特定产品。对于本产品,为中国(家庭)确定了产品开发,定价,促销和分销的入门模式和营销计划。
3.情况分析
苹果的使命是“我们相信我们需要拥有和控制我们生产的产品背后的主要技术,并且只参与我们可以做出重大贡献的市场”(LeHuan,2011,第2页)。正如苹果在新网站推出其产品之前,重点研究营销环境一样。
3.1。营销环境趋势分析
营销环境趋势分析包括宏观和微观环境分析。与标准化的营销方法相比,定制的营销策略可以更好地满足微观和宏观环境的机会和威胁(Katsikeas et al,2006)。

英国代写论文:苹果公司全球营销策略

International or Global Marketing strategies are needed for business to meet global needs. Hollensen (2011) states the “primary role of marketing management in any organization, is to design and execute effective marketing programmes that will pay off. Companies can do this in their home market or they can do it in one or more international markets” (Hollensen, 2011, Peface). Most of the international marketing that is employed by big businesses like Nike, Coca-Cola, and more are for a targeted audience. Marketing mix is employed and both globalized and localized needs are identified and addresses in strategy (Hollensen, 2011). In terms of meeting the needs of consumer segments in a nation it becomes absolutely essential that the company not only studies the situation for respective industry in the country, but also aligns a marketing plan that will help it meet its objectives.

英国代写论文:苹果公司全球营销策略
2.1. Purpose of Report
An existing product is selected from the United Kingdom. The product-company selected is the Apple Corporation. The Apple iPhone is the specific product selected. For this product an entry mode and a marketing plan for the development of product, pricing, promotion and distribution is identified for China (home).
3. Situation Analysis
The Mission of Apple is “We believe that we need to own and control the primary technologies behind the products we make, and participate only in markets where we can make a significant contribution” (LeHuan, 2011, p. 2). As such Apple significantly studies the marketing environment before launching its products in a new site.
3.1. Marketing Environmental Trend Analysis
The Marketing environment trend analysis included both macro and micro environmental analysis. A customized marketing strategy that meets the micro and macro environmental opportunities and threats will be better compared to a standardized marketing approach (Katsikeas et al, 2006).