本篇选择英国代写论文– 澳洲电信内部和外部营销和战略规划为研究对象。对其内部和外部营销分析以及战略规划进行了探讨。分析了组织的远景、任务、价值观念和文化与它们的适当性之间的关系，并提出了改进建议。战略规划与澳洲电讯的抱负、使命及价值观有关。这篇论文对于潜在的投资者以及现有的投资者来说都是非常宝贵的，因为市场策略和情景分析将对澳洲电信的未来产生深远的影响。

Being the market leader, Telstra offers a range of services to satisfy all segments of the customers and the prospects. The pricing is also carried out keeping in mind the affordability of all. The pricing of Telstra might be little higher for the new services, such as 3G and 4G, as for the new products and services only percentage of consumers goes ahead to purchase. In penetration, Telstra enjoys the top spot in Australia and it provides heavy discounts to the consumers for retention and attraction of the new customers.
Competitive environment
Telstra mobile is the main driver of growth being the market leader. Telstra’s nearest rivals, Vodafone and Optus have installed sites of 3G networks and infrastructure of radio providing them the competitive edge (Porter 1979). Telstra is also entering the 3G market to offset the competitive advantage enjoyed by them (West and Ibrahim 2006).
SWOT Analysis
Strengths
Being the market leader and pioneer of mobile service in Australia, Telstra enjoys strong customer trust and foundation.
Telstra have stores across the nation and the 3G services have penetration up to 99% of the population in Australia.
The customer loyalty of Telstra is always enhanced and the new customers are attracted by a number of promotional activities and events.
Weaknesses
There are rooms for improvement in their implementation of the 4G service which is still in the early stages.
The pricing of the Telstra products are on the higher side compared to its competitors.
The Telstra is an Australia centric company with scant focus on the international markets.

Telstra should enter into a partnership with Hutchinson to be able to controlling the 4G market
The spread of the 4G services by Telstra has been to 80 regions across the country.
The new advertisements of Telstra have been the representative of the customer diversity.
Threats
Despite the market leadership of Telstra, the competitors are getting close.
The Telstra should be revising its plans and prices to enhance brand image, especially in the wake of constant changes in the global economy.

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