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essay代写:如何吸引客户

essay代写:如何吸引客户

最终的目标是通过直接渠道来招募客户。不再使用独立旅行社。采用直接营销策略,与现有和新客户建立联系。为吸引新客户,营销信息将通过电子邮件的方式展示,包括推荐、目录、宣传等。此外,直接响应式营销还将与现有客户建立联系,以确保从客户端产生的口碑营销信息对公司是一种积极的补充。直接营销策略将有助于降低公司的成本。因此,在短时间内发生的任何形式的营销费用都会得到缓解。此外,在使用直接营销的情况下,改善关系可能是长期的,而不是短期的。业务质量关系也将得到改善。这将有助于公司的三个目标。现在在设计新的直接营销策略时,应该理解的是,公司现有的信息不足以推进他们的营销策略。R & Q只提供客户的联系方式以及客户休假的信息。

essay代写:如何吸引客户
现在,客户的假日细节将有助于创建客户期望的定制形式的趋势图。价值驱动的营销可以通过基于这些现有趋势的旅游套餐来具体展示旅游机会来实现。这有助于增加现有客户的重新预订率。需要一个新的数据库,需要有更多的数据库信息,以使上述过程更加完善,并确保新客户招聘的目标也得到满足。直接营销需要可靠的客户数据库(Hess & Mayhew, 1997)。除了为每个客户确定的趋势之外,还必须在此存储客户概要。他们的个性化,他们的特点,他们的期望和他们过去的不满,如果有任何需要收集到数据库中。完成后,数据库就可以用于为客户定制个性化的产品包。根据客户过去的历史,可以向他们推荐新的趋势。

essay代写:如何吸引客户

The final objective is to recruit customers by means of direct channels. Independent travel agents will no longer be used. Direct marketing strategies will be employed to connect with the existing and new customers. For attracting new customers, the marketing messages would be displayed by email marketing by referrals, catalogs, publicity shows and more. In addition, direct response marketing will also connect with the existing customers in order to ensure word of mouth marketing messages that generate from their end are a positive addition to the company. Direct marketing strategies will be useful to reduce the lead generation’s costs for the company. Therefore, any form of marketing expenses incurred in a short time would be relieved. Also where direct marketing is used, it would be possible to improve relationships in a longer term instead of in short term. Business quality relationships would also be improved. This would help in all three objectives of the company. Now in devising the new direct marketing strategy, it should be understood that the existing information present for the company would not be enough for furthering their marketing strategies. R & Q only has information about the contact details of the customer and the holidays that the customer took.

essay代写:如何吸引客户
Now the holiday details of the customer would be helpful to create a trend map of the form of customizations expected by the customer. Value driven marketing can be done by specifically presenting opportunities for travel as travel packages based on these existing trends. This could help in increasing the number of rebooking rates for the existing customers. A new database, with more database information would be required to make the above process more perfect, and also to ensure that the objectives of new customer recruitment are also met. Direct marketing needs a reliable customer database (Hess & Mayhew, 1997). Customer profile must be stored here, in addition to the trends identified for each customer. Their individualizations, their characteristics, their expectations and their past grievances if any have to be collected into the database. Once this is done, then the database could be used to personalize product packages for the customer. Newer trends can be suggested to customers based on their past history.