荷兰论文代写:哈尔滨啤酒在北京市场促销策略的研究

荷兰论文代写:哈尔滨啤酒在北京市场促销策略的研究

中国东北的哈尔滨啤酒,西伯利亚南部边境,成形于1900年当Ulubulevski,俄罗斯国家成立了一个酿酒厂在他的名字。该啤酒厂的使命是提供啤酒在俄罗斯工作是在1898年开始跨满铁路项目。1932年,啤酒厂的名称更改为“哈尔滨啤酒工厂”的时中国和捷克公民共享控制。1946年,当苏联军队占领满洲,啤酒厂的控制下苏联公民并改名为“Quillin表示证券有限公司”。1950年斯大林下令所有中国资产退还,啤酒厂的所有权的退到中国政府的手中,并更名为“哈尔滨啤酒”。

2003年6月,南非米勒酿酒公司于哈尔滨啤酒29.6%股权收购。经过长时间的斗争这些股票在2004年接管了百威英博。哈尔滨啤酒增加了年度生产能力超过100万吨,并已成为一个巨大的成功改革后中国啤酒行业,2010年在香港股票市场上市。百威英博目前拥有啤酒厂,这促进了哈尔滨啤酒出口到欧洲和北美市场。然而在哈尔滨啤酒、珠江啤酒相比,它在这些市场份额较小。在北美市场,哈尔滨啤酒第一次卖是装在华人超市(今天仍然是销售的重点),并逐步开始扩展到其他亚洲超市,如民族韩国超市市场世界和Freshia等。

目前2013年,哈尔滨啤酒现有的年产量约为126万吨的啤酒,散装,产生近120万吨,在中国北方。

荷兰论文代写:哈尔滨啤酒在北京市场促销策略的研究

The Harbin Brewery of Northeast China, south of the Siberian border, took shape in 1900 when Ulubulevski, a Russian National, founded a brewery in his name.  The mission of this brewery was to supply beer to the Russians working on the Trans-Manchurian Railway project that was started in 1898. In 1932, the name of the brewery changed to the “Harbin Brewing Factory” when it came under the shared control of Chinese and Czech nationals. In 1946, when the Soviet Army captured Manchuria, the brewery came under the control of Soviet Nationals and was renamed the ‘Quillin Stock Company Limited’. In 1950 after Stalin ordered all Chinese assets be returned, the ownership of the brewery fell back into the hands of the Chinese Government, and was renamed the ‘Harbin Brewery’.

In June 2003, SABMiller acquired 29.6% equity in Harbin Brewery. After a long fought battle these shares were taken over by Anheuser-Busch InBev in 2004. Harbin has increased its annual beer production capacity to over 1 million tons, and has become a giant in China’s beer industry after its successful reform and listing in the Hong Kong stock market in 2010. Anheuser–Busch InBev currently owns the brewery, and this has facilitated export of Harbin beer to European and North American markets. However in comparison to Harbin Beer or Zhujiang Beer, its share in these markets is minor. In the North American market, Harbin beer was first sold in ethnic Chinese supermarkets (which remain its primary focus of sales today), and gradually began to expand to other Asian supermarkets, such as ethnic Korean supermarkets like Market World and Freshia.

Currently in 2013，Harbin Brewery’s existing annual output is about 1.26 million tons of beer, with the bulk, nearly 1.2 million tons, being produced in northern China.