泰晤士河谷大学论文代写：消费者的情绪在决策中的作用

泰晤士河谷大学论文代写：消费者的情绪在决策中的作用

消费者行为已经在市场营销领域的一个非常重要的角色。在各种因素在消费者行为的情感都是最有影响力的。很多学习和研究在这个领域已经做过调查,发现,通常买家认为他们的行为很理性地作出决定购买产品,但在现实中它是感情的影响有最大影响最终决定(安吉等,2011)。营销人员是非常重要的研究这种藻类学的消费者行为,以确保他们的产品被消费者喜欢,买了。看到,如果市场营销人员创建一个环境使买家怀旧或情感对一个产品,然后销售店铺的增加导致利润的增加。

装修市场创建这个环境和设置的帮助下他们的商店不同的颜色组合,香水等等。他们还利用音频和视觉效果,给消费者一个不错的感觉,当他们进入商店。进一步在这篇文章将详细讨论这一事实情绪如何影响消费者决策的方式在一个时尚零售和商店如何创造一个环境来吸引消费者的各种感官。

泰晤士河谷大学论文代写：消费者的情绪在决策中的作用

Consumer behavior has got a very important role in the field of marketing. Among various factors among consumer behavior emotions are the most influential ones. A lot of study and research has been done in this field and it is found that usually the buyers believe that they act very rationally while making a decision to buy a product but in reality it is the impact of emotions which has got the maximum influence on the final decision (Angie et al, 2011). For the marketer it is very important to study this phycology of consumer behavior in order to make sure that their products are liked and bought by the consumers. It is seen that if the marketers create an environment which makes the buyers nostalgic or sentimental towards a product, then the sales of the store tend to increase which leads to increase in profits.

The markets create this environment by decorating and setting up their stores with the help of various color combinations, fragrances etc. They also make use of audios and visuals which gives a nice feeling to the consumers when they enter the store. Further in the essay there will be a detailed discussion on the fact that how emotions influence the way in which the consumers make decision within a fashion retail and also how the stores create an environment to attract the various senses of consumers.