高阶英国论文代写

英国论文代写:产品营销

英国论文代写:产品营销

像Wesfarmers Limited这样的公司对产品非常关注,每个产品都有从生产到消费的生命周期。公司的产品组合起着非常重要的作用,因为公司提供各种产品,因为它是一家准备生产多种产品的公司;产品的推广在整体销售商品中起着至关重要的作用(Business.vic.gov.au,2015)。任何公司进入市场的方式,应正确设计,准备产品的目的应该是满足客户的要求。
产品定价
在这个竞争激烈的市场中,只有以相对较低的价格提供独特产品或提供商品的公司才能成功,因此,根据客户所认为的价值确定商品价格是非常重要的。该公司遵循以下三种策略对产品进行定价,第一种技术是淘汰市场的定价,另一种技术是市场渗透,用于使产品在市场上有名,下一种技术是中性定价意味着产品价格等于竞争对手提供的价格。
提升
公司成功的最重要的原因是公司采用的促销策略,Wesfarmers采用了最好的促销策略,促销手段,使消费者意识到市场上的产品。公司使用的各种元素,如电视,广播不同广告声称商品是市场上最好的,公司发布的各种折扣优惠吸引客户,这是最重要的原因之一为了公司的成功。被任命的工作人员也扮演着至关重要的角色,因为他们的行为吸引了更多的客户,而一个好的客户问题纠正团队使公司非常成功(Kotler,Philip,2012)。

英国论文代写:产品营销

The company like Wesfarmers limited have paid utmost attention on the products, every product has a life cycle from its production to its consumption. The product mix of the company plays a very important role, as there are various products being offered by the company as it’s a company which prepares various products; the promotion of the product plays a vital role in the overall sale of the goods (Business.vic.gov.au, 2015). It is the way by which any company enters the market and thus it should be properly designed and the aim in the preparation of the product should be to satisfy the requirements of the customers.
Pricing of the product
In this competitive market only the companies which offer something unique or offer the goods at a relatively lower price succeed, thus it is very important to fix the price of the goods according to the value which has been perceived by the customers. The company follows the following three strategies of pricing its products the first technique is pricing which skims the market, the other technique is market penetration which is used in order to make a product famous in a market, the next technique is neutral pricing means that the price of the product is equal to the price which is offered by the competitors.
Promotion
The most important reason for the success of a company is the promotional strategy used by the company and Wesfarmers have used the best promotional strategies, promotion means to make the consumers aware of the product in the market. There are various elements which are used by the company like the TV, radio different advertisements claiming the goods to be the best in the market, there are various discount offers published by the company to attract the customers and this is one of the most important reasons for the success of the company. The staff which has been appointed also plays a vital role as their behaviour attracts more customers and a good customer issue redresser team has made the company very successful (Kotler, Philip, 2012).