有三种不同类别的偏见与企业家的背景下，使他们从社会其他人不同。这三大类是不信任，乐观的偏见，和过度自信（Baron & Markman，2009）。在一般意义上，偏见的企业家的不信任，普遍认为，这些都应该避免，已被认为有利于有一个更好的令人愉快的行为，如显示思想开放或分享任务和责任与信心。
Cognitive biases of entrepreneurs have been emerging amongst one of the most centralized themes to understand the performance being presented by the entrepreneurs. For an instance, the optimism bias and over- confidence of an entrepreneur helps in the creation of the firm, but also contributes towards the failure of the organization. There is a significant degree of gap between the research conducted on cognitive biases of entrepreneurs. For addressing this particular gap, it has been stated that cognitive biases are known to be interplaying that influence the success of the organizations and the entrepreneurs involved (Baron, 2004). Further ahead, the cognitive categories of entrepreneurs seem to be showing diverse impact over the business organizations like the propensity for delegating and orientation of finance. However, the positive influence of congruency have a major impact on the orientation of opportunity.
There are three different categories of biases involved in context with entrepreneurs that result in making them different from the others in the society. These three categories are distrust, optimism bias, and overconfidence (Baron & Markman, 2009). In general sense, distrust within the bias entrepreneurs have widely been suggesting that these should be avoided that has been considered favorable for having a better agreeable behavior, like showing openness towards ideas or to share tasks and responsibility with confidence.
Distrust, in terms of measurement can have a positive impact on the survival of the firms (Bernardo & Welch, 2011). This is due to the fact that entrepreneurial organizations have always been under the pressure and threat of failing. Distrust has been identified as an effective strategy for the avoidance of failure, particularly in cases of activities involving no routines and high risks like the setting up of a business.
Due to their relevance in the creation of wealth, personally and socially, entrepreneurs have been a significant part of a number of researches. Efforts on answering certain questions with respect to individual traits of the entrepreneurs, in general, resulted in disappointing outcomes. In contradiction to the statement given by a number of researchers, it can be stated entrepreneurs cannot be considered as being different from the ones who are not in consideration with a number of different aspect or elements of personality (Katz, 2009). Hence, it becomes extremely important to lay emphasis on cognitive bias.