It gives the idea for a purpose of the strategies. They are attempting to make the behaviours in shape towards the outcomes or results that are behaviour. It may be weapons of some strategic combinations like brochures, posters, advertisements, commercial and many more other mediums of communications. It uses various kinds of techniques and strategies in the hope of providing the human being a better world to live.
There are two types of campaigns. Those are
Individual behaviour change campaigns
Public wills campaign
The first one helps the society to learn about how to behave well or lead to develop each person life and social well is being. It also tries to drum up public’s activity to policy change. It motivates people to improve their own personal life. (Coffman, 2002)
According to Dr Eyre (2006), In the case of the requirement with the Civil Contingencies, Act and other control manuscript within this ground, compassionate support arrangement should be incorporated into attentiveness, guidance and exercising performance across departments and from confined, through to district and countrywide levels of reaction. As well as small term effects, cooperative preparation, attentiveness and training should focal point exclusively on addressing average and longer term fundamentals of adversity recuperation within and across chaos affected society. Setting up and reaction will be profitable from counting deliberation of one-stop structure approaches. The range of requirements reaching from a disastrous occurrence is probable to engage numerous sites and may dictate numerous support centres and sustain teams (Eyre, 2006, p-78)
Holland and Robinson (2008) said that since the commencement of the society college in 1901, social colleges have incorporated empirical performance into course labour. Concerning the development of society-based best practice education in the society college, they stated, memorable growth in establishing new society colleges in the 1960s and 1970s simultaneously an increment in society-based best practice learning. But the most of that learning part, more than 80% amongst society colleges, e.g began in 1990 or later” (Holland and Robinson, 2008, p. 20)