China cannot be considered as a singular market. It is a combination or composition of a number of dissimilar units within the provinces. For thriving within such an economy that is highly heterogeneous in nature, it is important for enterprises to be well acquainted and aware of the demographic, social and cultural differences of the market. Apart from these differences, it is extremely important for identifying, accompanying and recognizing factors involved in the management of risk. Irrespective of these shortcomings or drawbacks, China is a market that is high in demand across the globe and there are chances for the market to be able to stagger the growth in the future. In consideration with this fact, the task of deducing the factors become highly critical and challenging that can help not only in the establishment of the company but will also provide assistance to keep up within the market of China. This particular thesis will be focused upon the evaluation of effectiveness with respect to the market strategy for entering the market of China.
Structure of the Thesis
The structure of the thesis will start with detailed information with respect to the problems that enterprises face in entering the market of China shall be discussed. This part will also consist of several other facts with respect to the increased level of globalization, and the impact of multinational companies as well as joint venture companies. Several other facts related to market of China will be discussed along with the information about the barriers involved and the strategies that can be used for entering the market of China overcoming all of the barriers. In order to conduct an analysis in an effective and efficient manner, the case study approach will be followed. In order to serve the purpose of this analysis, three major case studies shall be discussed. These case studies are related to Guanxi: Market Entry in China, Marubeni Corp’s: Localization and joint venture of Sony. Appropriate results for the analysis will also be drafted along with the technique of methodology that will be useful for conducting the research.