论文代写-Eataly降低客户成本的建议

  论文代写-Eataly降低客户成本的建议。针对这一建议分析了战术一致性的外部环境和内部环境。处于高品质的市场定位。为了维持自己的地位,Eataly有必要在不降低价值的情况下降低客户的成本(慢食意识形态)。为了做到这一点,有人建议Eataly在集群内改善其供应商关系,并降低餐厅的运营成本。

  Refocus on cost of Sales but with no Trade-off in the “Slow Food’” Ideology

  For instance, the case study shows that Eataly business model sells Gragna Pasta at the rate of 7.5 euros for 500g, which is thrice the rate of other past sold in the market. Now Eataly convinces clients of their local sourcing and the need to healthy, so consumers would not have heeded to the price. Price is an important factor especially in the context of the economic recession. It was stated that in Piedmont, the estimated average disposable income was 18,000 euros (Ali et al., 2013). Nevertheless, after the recession, the Eurostat is not able to register such disposable income for Eataly. Eataly in order to retain its customers and sustain in its initiative it will have to work on a better cost plan

  Eataly has been valued at 618 million Euros as of 2016. In terms of global sales, it has shown a record profit of 380 million euros and core profits in the 2015 financial year was 30 million euros (Reuters, 2016). According to the BCG matrix quadrants, the company can be placed in the Stars category. Internationally, the food market is a high growth market especially now (Guta, 2017). The food conservation movement aims at the responsible use of food with emphasis on sustainability. This is a concept that is fast growing in popularity. Eataly operates in the right geographic regions and hence has a high growth market with a high market share. To ensure that it would not fall to a cash cow state where consumer retracts from buying the products because of its high prices, its is recommended that the company refocus on the cost of sales (Humphrey & Schmitz, 2000; Roth et al., 2008). By this way it can afford to be strategically consistent in following the “slow food” ideology.

  Eataly strategic consistency was analyzed with respect to its external environment and internal environment. It is situated in a high-quality market positioning. In order to sustain its position, it will be necessary for Eataly to work on reducing costs to customers with no reduction in value (the slow food ideology). In order to do this, it has been recommended that Eataly revamp its supplier relationships within the clusters and also reduce the costs of operating the restaurant.

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