summary格式:大众汽车销售新闻

summary格式:大众汽车销售新闻

大众汽车是世界上第二大汽车制造商在2014年根据Statista(n、d),大众的全球市场份额在2003年达到11.36%,在最近一年,大众在2014年13.55%的全球市场份额,这是一个在全球汽车制造商排名最高的全球市场份额。他们的汽车销售量自2002年以来从未下降过。在丑闻之前,大众成为德国汽车的代表,也反映了德国的质量。然而,2015年9月,美国环境保护署(EPA)发现,许多在美国销售的大众汽车都安装了一款名为“失败装置”的软件,可以帮助大众柴油发动机在美国通过排放测试。

summary格式:大众汽车销售新闻

通过尾气排放检测作弊意味着大众的柴油车排放过多,汽车会排放更多的污染,破坏环境,讽刺的是,大众柴油车的卖点是环保。美国环境保护署规定,美国将有48.2万辆汽车安装这种“减效装置”,这些汽车包括大众旗下的奥迪等品牌。在那之后,大众承认世界上将会有1100万辆汽车,其中包括这个“失败装置”。丑闻发生后,大众的全球销量在2015年下降了2%。我们都知道丑闻会影响组织的销售,但是丑闻影响销售的主要因素是什么呢?本研究旨在找出大众在丑闻后的可信度。回顾文献是关于什么是组织的可信度。Ohanian(1990)的来源可信度量表将用于分析客户的可信度。

summary格式:大众汽车销售新闻

Volkswagen (VW) is the second largest vehicle maker in the world in 2014 According to Statista (n,d), VW’s global market share reached 11.36 percent in 2003, in recent year, the VW had a global market share of 13.55 percent in 2014, which is a highest global market share in global vehicle manufacturers rank. The sales of their vehicle are never drop off since 2002. Before the scandal, VW became the representation of Germany vehicle, also reflect the Germany quality. However, in September, 2015, the Environmental Protection Agency (EPA) found that many Volkswagen cars being sold in America had being installed a software which is called “defeat device”, it can help VW diesel engines pass the emissions tests in the US.

summary格式:大众汽车销售新闻
Pass the emissions tests by cheating means the emission of VW’s diesel vehicle is excessive, the car will emit much more pollutions which damage the environment, ironically, the selling points of VW’s diesel vehicle is environmental friendly. The EPA define that there will be 482,000 cars in US have been installed this “defeat device”, those car are include VW’s sub-brand such as Audi. After that, VW admitted that there will be 11 million cars in the world which include this “defeat device”.After the scandal, the global sales of VW have drop off two percent in 2015. We all know scandal will impact organization sales, but what is the main element of the scandal that impact the sales. This research aims to find out what is VW’s credibility after the scandal. The review literature is regarding what is organization’s credibility. Ohanian’s (1990) Source Credibility Scale will be used to analysis the credibility of customers.

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