A good location was defined in the reviews as one that made the rest of the places easily accessible. Cleanliness of a room is also of crucial importance (Rutherford, 2002) as it makes the tourist feel protected from any infections or proneness to a disease due to lack of sanitation. Similarly, the services provided are important primarily due to the fact that customers want good value of the money they are willing to spend on all the attributes that the hotel has boasted, or is famous about.
Other attributes that add to reviews include hotel staff hospitality and other services they promote such as festivals, spas etcetera.
Electronic Word-of-Mouth (e-WOM) is a classic example of online reviews that have gained importance since the advent of Internet, especially for the tourism industry. They allow potential travelers to interact with each other and reach informed decisions on the basis of valid reviews provided by those who have experienced a certain service (Racherla, Connolly & Christodoulidou 2013). These reviews comprise not only on e-WOM but also of ratings based on particular services, and their evaluation. The e-WOM provides reviews with chances of greater accuracy, due to the verification of reviews written by many other travelers. This has a strong impact on product evaluation and subsequent purchases or bookings made by potential online customers (Lee et al., 2011). Emerging as a great way to enhance and promote online a travel agencies and websites, e-WOM has made the lives of customers as well as the people involved in the tourist industry easier.