英国代写：美体小铺产品与欧舒丹促销策略分析

英国代写：美体小铺产品与欧舒丹促销策略分析。消费者会把忠诚度转移到他们认为最适合自己的品牌，而且价格合适。因此，TBSHK需要适当地展示产品。要想在竞争中领先于香港的欧舒丹，就必须在产品、成分、定价、促销等方面做出战略决策。欧舒丹真实、有趣、高效、负责、受人尊敬。这些价值是通过使用天然成分来实践的。每一种产品都有一个故事呈现给客户。POP因素是高品质的精制产品，POD因素是地中海包装、正宗香味、客户数字化策略和感官。接下来英国代写专家将为同学们讲解下美体小铺产品与欧舒丹促销策略之比较。

美体小铺是一个技能和头发护理产品的零售商，拥有600种类型的产品和超过400个配件。苏格兰只有一家名为“Soapworks”的制造工厂，面向所有52个国家和2050家门店，其中包括在香港的47家。美体小铺(TBSHK)销售的产品质量上乘，以健康为导向。美容产品包括沐浴系列、洗发水、香皂、护发素、护肤霜、美容配件、男士盥洗用品、儿童特殊产品、季节性产品和香水。化妆品系列由TBSHK销售。TBSHK出售的产品没有在动物身上进行测试，商店提供回收设施。

欧舒丹在香港商店提供一系列的产品，如洁面乳、保湿霜、爽肤水、唇部化妆品、眼部和嘴唇护理、磨砂和面膜、精华和油护理、紫外线防护等。欧舒丹的理念是自然之美，专家们从天然成分中提取有益的成分，并生产有机、可持续、不伤害皮肤的护肤产品。不朽系列具有抗衰老的功效，牡丹系列则能有效减少毛孔。

TBSHK为了与欧舒丹区分开来，将其产品与一种体现道德的商业形象联系在一起。TBSHK明白重塑品牌本身是至关重要的，在顾客的认知中重塑产品，从而推广产品为“用心美”。产品平价点(POP)包括高质量的创新和感官产品，支持自然，它们是环保的;而差异点(POD)包括为男人提供的产品，是真诚的，促进行动主义和自尊，在这里，心是超越企业社会责任的。

欧舒丹真实、有趣、高效、负责、受人尊敬。这些价值是通过使用天然成分来实践的。每一种产品都有一个故事呈现给客户。POP因素是高品质的精制产品，POD因素是地中海包装、正宗香味、客户数字化策略和感官。

The Body Shop is a retailer of skill and hair care products having a product range of 600 types with above 400 accessories. There is only one manufacturing facility in Scotland named “Soapworks” that caters to all 52 nations and 2050 outlets including the 47 that are present in Hong Kong. The products sold by The Body Shop Hong (TBSHK) are of superior quality and having values that are driven by health. The beauty products include bath range, shampoo, sops, conditioners, skin creams, beauty accessories, toiletry for men, special products for children, seasonal products and perfumes. A cosmetic line is marketed by TBSHK. The products that are sold by TBSHK are not tested on animals and the stores offer the facility of recycling.

L’Occitane in the Hong Kong Stores offer product ranges like cleanser, moisturizers, toner, lip make up, eye and lip care, scrubs and masks, serums and oil treatment, UV protection among others. The philosophy of L’Occitane is beauty in nature due to which the experts are involved in the extraction of beneficial properties of natural ingredients and manufacture skin care products comprising of organic, sustainable ingredients that do not harm the skin. While the Immortelle line works as anti-aging, the Peony collection works to minimize pores.

TBSHK in order to differentiate itself from L’Occitane associates its products with a business image that elucidates ethics. It is understood by TBSHK that re-branding itself is essential by re-inventing the products in the perception of the customers thus the products are promoted as Beauty with Heart. The products Point of Parity (POP) include innovative and sensorial products of high quality, supporting nature and they are eco-friendly and Point of Difference (POD) that includes products for men that are truthful, promoting activism and self – esteem where the heart is beyond corporate social responsibility.

L’Occitane is authentic, fun, efficient, responsible and respected. The values are put to practice via the natural ingredients used. Each product is presented to the customers with a story. The POP factors are refined products with high quality while the POD factors are Mediterranean packaging, authentic fragrance, customer digital strategy and sensoriality.

以上内容就是英国代写专家对美体小铺产品与欧舒丹促销策略分析。如果留学生们没有足够的信息来完成英文论文，可以寻求英国论文代写AdvancedThesis服务的帮助。我们的英文论文创作专家都经过严格的培训，以提高论文写作技巧。保障英文论文原创质量，并使用真实来源的文献资料，并以必需的引用方式引用来使用这些文献资料。因此，留学生们选择英国论文代写AdvancedThesis订购服务，都会准时收到原创高质量的论文作品!