英國論文:商業失敗案例—摩托羅拉

英國論文:商業失敗案例—摩托羅拉
商業上的失敗是一個不可否認的事實,只要在商業上有不斷的成功嘗試,它就會一直存在。失敗可以被視為成功的對應,沒有失敗就沒有成功。這使得失敗成為成功的重要組成部分,無論失敗的規模有多大,代價有多大。失敗背後的原因是複雜的,並提供了多種影響,發揮了作用,但成功的基本規則是堅持不懈,不要讓失敗挫敗嘗試成功的意圖(Oliver and Goodwin, 2010)。本文將以摩托羅拉為例,摩托羅拉從手機發明者賣給了谷歌,當時摩托羅拉掙扎著在競爭中生存下來,卻沒有接受這個案例中迫切需要的改變。摩托羅拉是一個巨大的公司,但它在移動業務上並沒有取得成功,它有自己的理由,這足以讓它放棄製造手機並在國際市場上擴張的主流想法。

英國論文:商業失敗案例—摩托羅拉

人們對其失敗的普遍看法是,它可能沒有緊迫感,避免了即將改變人們使用手機和使用互聯網的方式的3G熱潮。人們還指責他們缺乏持續創新的動力,也沒有給顧客帶來驚喜。此外,據說它還進行了大量頻譜交易,每年都以全新的姿態開始,試圖獲得丟失的頻譜,這增強了它的服務,以獲得更好的客戶體驗。因此,摩托羅拉作為一款產品的發明者,出人意料地不幸地退出了市場,這是人們最不希望看到的,而其他對手機一無所知的人目前正在主導市場。這家公司沒有創新其財務表現,而是讓市場來決定而不是採取主動,而且更被動,這使它失去了曾經在世界各地傳播的光彩。

英國論文:商業失敗案例—摩托羅拉

Failure in business is an undeniable reality and it is to stay as long as there will be continuous attempts to succeed in business. Failure can be seen as a counterpart of success and there has been no success without an encounter with failure. This makes failure an important part of success, however large it may be and however costly it may be. The reasoning behind failure are complex and provides multiple influences that plays a role, but the fundamental rule of success is persistence and not letting failure defeat the very intent of the attempt to succeed (Oliver and Goodwin, 2010). This essay will consider the case study of Motorola which went from being the mobile phone inventor to being sold to Google, when it struggled to survive the competition and failing to accept the change that was so badly required in its case. Motorola was a giant corporation but it did not succeed in the mobile business, and it had its own reasons which were enough for its pull down and getting away from the mainstream idea of making mobile phones and expanding in the international market.

英國論文:商業失敗案例—摩托羅拉
The popular belief in its failure holds that it probably did not have a sense of urgency and avoided the 3G rush, which was about to change the way people use mobile phones and use the internet. They are also blamed for lack of the motivation for continuously innovating and surprising their customers. Among others, it is said that it also traded a lot of spectrum and started each year with a clean slate trying to gain the lost spectrum, and this enhancing its services for better customer experience. Thus, Motorola being an inventor of a product surprisingly and sadly moved out of business, which was least expected while others who never knew anything about mobile phones are dominating the market currently. The firm did not innovate its financial performance and kept it for the market to decide and not being proactive, and was more reactive which made it lose the lustre it once carried across the world.

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