他们需要了解消费者的行为，并开发度量标准来满足这些需求。在这方面，苹果iWatch的消费者行为已经被详细披露。这是公司新推出的一款产品。这种创新是公司产品多样化政策的一个重要方面。本报告的目的是了解Apple iwatch产品，并从产品分析、产品属性、市场细分、目标消费者和消费者行为等方面提出建议。Apple watch是苹果公司开发的一款具有多种应用的智能手表，于2015年4月发布(Schiffma et al.， 2013)。它拥有最新的iOS版本，无线同步和健康监测服务。这使得该产品在目标消费群中是独特的和首选的。苹果手表是苹果科技产品的最新版本。苹果手表被认为是市场上技术最先进的产品之一。这款手表最初是作为一款健身追踪器设计的，是一款电子产品，可以作为iphone的补充来接收电话和短信(Etkin, 2016)。发布了四款不同价格、不同用途的apple watch系列。
它们分别是Apple Watch Sport、Apple Watch、Apple Watch Edition和Apple Watch Hermes。每个集合有两个大小。一个是1。5英寸，另一个是1。7英寸。手表的设计是为了让人们摆脱对手机的依赖。这款手表使用蓝牙技术与手机相连。手表可以使用任何与手表兼容的手机应用程序。这款手表适用于iphone 5或更高版本。它运行在iOS 8.2操作系统上。这款手表几乎立刻成为最畅销的产品，2015年第二季度，苹果的手表销量约为420万只。手表配备内置充电电池(Nayyar， & Puri, 2016)。力触技术是用来区分轻敲和按压的触感。Apple pay是另一个令苹果用户高兴的选择。2016年3月，苹果发布了新版本，并将价格下调了50美元(Nykanen, Tuunainen， & Tuunanen, 2015)。尽管Apple watch有很多吸引人的功能，但它也有一些缺点。它只兼容iphone和iOS。它与Android或其他智能手机不兼容。这使得它成为一个附加产品。
They need to understand about the consumer behaviour and develop metrics to cater to those requirements. For this aspect the consumer behaviour for Apple iWatch has been divulged in detail. This is a relatively new product that has been created by the company. This creation is an important aspect of the product diversification policy of the company. The purpose of this report is to understand about Apple iwatch product and develop recommendation from analysis of the product, the attributes of the product, market segmentation, target consumer and consumer behaviour. Apple watch is a smart watch with multiple applications developed by Apple Inc and released in April 2015(Schiffma et al., 2013).. It has the newest iOS version, wireless synchronization and serves as health monitoring service. This makes the product unique and preferred among the target consumer base. The Apple watch is the latest edition to Apple’s fleet of technology products. The Apple watch is considered to be one of the most technologically advanced product in the market. This watch was originally designed as a fitness tracker and as an electronic item which could supplement iphone to receive calls and text messages (Etkin, 2016).. Four collections of watches were released as apple watch with different prices and variation of uses.
They are Apple Watch Sport, Apple Watch, Apple Watch Edition and Apple Watch Hermès. Each collection is found to have two sizes. One is the 1.5 inches and the other is 1.7 inch. The watch design was intended to free people from their dependence on the phones. The watch works by connecting to the phone using Bluetooth technology. The watch can use any application in the mobile which are watch compatible. The watch works with iphone 5 or later models. And it runs on iOS 8.2 operating system. The watch almost instantly become a best seller and Apple was able to sell around 4.2 million watches in the second quarter of 2015. The watch is equipped with built- in rechargeable batteries( Nayyar, & Puri, 2016).. The force touch technology is used to differentiate the touch of a tap and press. Apple pay is another option which is a delight for apple users. On March 2016 Apple announced its new release and also has lowered the price by 50 USD (Nykänen, Tuunainen, & Tuunanen, 2015). Despite all the attractive features, Apple watch has a few drawbacks. It is compatible only with iphones and iOS. It is not compatible with Android or other smart phones. This makes it a add on product.