英国论文代写:营销方式

英国论文代写:营销方式

法国商人J·B·萨曾经假定供给可以创造自己的需求(Blaug,1997)。他说,如果货物是在市场上生产和供应的,那么市场就会通过创造这些货物的需求而自动清除它。这个法律是在十九世纪给出的,而且凯恩斯及其追随者已经证明是多余的。虽然这在宏观经济意义上可能是真实的,但在微观经济意义上是不能完全抛弃的。在现代的情况下,单独供应不能负责创造需求。由于现在市场上有这么多类似的产品,单靠供应就不会产生理想的结果。但是,供应先于或继续按照营销策略肯定有帮助。现代萨伊法则因此成为“营销(不供应)创造需求”。

英国论文代写:营销方式
McKenna(1991)写道,在现代,“营销就是一切,一切都是营销”。这是做生意的新方式,使您拥有自己的生意,而不仅仅是做生意。因此,营销是创造需求的新方式。这是一种更高级的广告形式,它使公司和客户之间形成对话,使前者了解客户的真正需求,从而满足他们的需求。
这里区分营销和广告很重要。广告是旧的营销方式,生产者在买方和卖方之间创造一个独白,展示产品的特征(McKenna,1991)。另一方面,营销是让客户意识到他们确实需要产品的诀窍。营销是需求创造的方式(Slywotzky,2011),而广告现在只是满足现有需求的手段(Fou,2009)。

英国论文代写:营销方式

The French businessman J B Say had postulated that supply can create its own demand (Blaug, 1997). He said that if goods are produced and supplied in a market, the market would automatically clear it up by creating demand for those goods. This law was given in the nineteenth century and has been proved redundant by Keynes and his followers. While this may be true in the macroeconomic sense, it cannot be discarded completely in the microeconomic sense. In the modern day context, supply alone however cannot be liable for creating demand. Since there are so many similar products in the market now that relying alone on supply will not yield the desirable result. However, supply preceded or proceeded by apt marketing strategy definitely helps. The modern day Say’s law hence has become “marketing (not supply) creates demand”.

英国论文代写:营销方式
McKenna (1991) writes that in the modern day, “marketing is everything and everything is marketing”. It is the new way of doing business which makes you own the business and not just do it. Thus marketing is the new way of creating demand. It is a more advanced form of advertising which creates a dialogue between the company and the customer to make the former understand what the customer really wants thereby fulfilling their needs.
It is important here to distinguish between marketing and advertising. Advertising is the old way of marketing wherein the producers create a monologue between the buyer and the seller to showcase the features of the product (McKenna, 1991). Marketing on the other hand is the trick to make customers realize that they really need the product. Marketing is the way of demand creation (Slywotzky, 2011) whereas advertisement is now merely the means to fulfill the existing demand (Fou, 2009).