阿尔迪是英国最知名的零售机构之一。除了ASDA，Tesco和Sainsbury’s等其他主要企业之外，Aldi已经成为英国市场上的主要零售商之一。在英国，到2013年，Aldi能够建立其第500家门店，市场份额超过3.6％（Geppert et al，2014）。在全球范围内，Aldi拥有8000多家门店。阿尔迪作为一个零售组织遵循一个基于折扣和通用零售方法的战略。
Aldi is one of the most reputed retail organisations in UK. Apart from other major players such as ASDA, Tesco, and Sainsbury’s, Aldi has established itself as one of the major retailer in the market of UK. In United Kingdom, Aldi by 2013 was able to set up its 500th store and had a market share of more than 3.6% (Geppert et al, 2014). Across globe Aldi has more than 8,000 stores. Aldi as a retail organisation follows a strategy which is based on both discount as well as generic retail methodology.
Technology: Aldi has rapidly ramped up its information technology infrastructure. This has enabled Aldi to have better control of its operations across all its stores. Also Aldi has been gradually increasing its presence on the Internet and ecommerce, which might prove to be major game changer for the organisation, since it believes in offering products at cheap prices.
Environment: Despite of offering low priced products, Aldi does not comprise with the product quality. It has also laid down special guidelines for its suppliers and manufacturers to produce the product in an environment friendly way. Aldi has set an ambitious target to reduce its carbon foot print by 5% by end of 2015 (Zielke, 2014).
Legal: Aldi has ensured that through its transparent corporate governance structure, no business hurdles are faced. It has dedicated legal department which ensures that in whatever country Aldi operates, its functioning remains in compliance with the local law.