毕业论文代写-KeeWah的市场营销组合

  毕业论文代写-KeeWah的市场营销组合。营销组合包括产品、价格、地点和促销,这是基于20世纪40年代后期市场营销人员E. Jerome McCarthy的理论(Huang &Sarigollu, 2014)。嘉华以一种富有成效和建设性的方式发展了自己的营销组合。KeeWah选择了最好的地方,这增加了它的销售额,同时KeeWah通过更新他们的网站和其他社交媒体来推广品牌。奇华从一开始就保持了产品的质量,并带来了积极的变化,增加了其在市场上的竞争力(可汗,2014)。接下来论文范文毕业论文代写-KeeWah的市场营销组合分享给留学生阅读。

  The marketing mix includes the products, price, place, and promotion based on the theory made by a marketer E. Jerome McCarthy in late 1940s (Huang &Sarigollu, 2014). KeeWah has developed its marketing mix in a very productive and constructive way. KeeWah chooses the best place, which increases its sale as well KeeWah promotes the brand by updating their websites and other social media (Gordon, 2012). KeeWah has maintained the quality of product from starting and bringing positive changes which increase its competitiveness in the market (Khan, 2014).

  Culture, as defined by Burca et al. 2004, is a set of beliefs, values and customs. The culture of any country plays a vital role in meeting the needs of its people. In international marketing, it is an important part for businesses to get proper knowledge about the culture of their customers in a different market . The business of KeeWah was started in China and the demand for products and services were mainly created in China that was really helpful for them to establish an effective brand image. This explains why the customer’s demands differ there (Appendix 8). The societies of China and Singapore are differentiating from each order. In terms of international trades, the points were considered an essential component to thrive (Winker & Degele, 2011).

  Based on the PESTLE analysis it is seen that economic factors may include recession and price of products. Social factors may include the public health. Technology challenges include online shopping (Yuksel, 2012). KeeWah makes sure that it does abide by the law of the country where it has branches. KeeWah should focus on the environmental factors, for example, whether its products are safe for consumption. Moreover, KeeWah should stop using plastic bags but promote the idea of paper bags to create a non-toxic and friendly environment (Ho, 2014).

  For KeeWah, its power of suppliers is strong, and local benefit makes it more progressive. KeeWah has a large number of customers who are satisfied and loyal (Appendix 1). KeeWah faces a threat of substitute in Singapore on the basis of the taste which customers have demanded (RENKO, SUSTIC & BUTIGAN, 2011). The substitute in this category can meet the demand of the people in a better way (Zheng, Zheng, Wong & Wong, 2016). Moreover, KeeWah is also struggling with well-known rivalries in the industry, such as Pullman bakery, Plain Vanilla Bakery, Fluff Bakery, and many others (Appendix 2).

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