耐克公司是一家美国公司，主要从事鞋类、点睛器材和运动服装的设计、制造和零售。该公司总部位于俄勒冈州比弗顿，被认为是最大的鞋和服装供应商之一(Kotler et al.， 2015)。他们设法为这个品牌赢得了全世界的顾客。该公司被认为是他们所销售产品系列的市场领导者之一。产品范围体现了创新，并成功地吸引了各个领域的年轻人。它在世界各地都有业务，是这个领域的领先者。下面对公司进行了批判性分析。企业家精神不仅仅是创造一项新业务，它还包括在业务中维持下去，并采取一种独特的方法，以便在商业世界中维持下去。企业家精神是解决公司的市场需求，同时开发机会、创新和变化的结合。
Nike Company is an American company that is engaged in the design, manufacturing and retailing of footwear, spots equipment and sports apparel. The company is headquartered in Beaverton, Oregon and is considered to be one of the largest suppliers of the shoes and apparel (Kotler et al., 2015). They have managed to gain brand patronage for the brand across the world. The company is considered to be one of the market leaders of the product range that they sell. The product range epitomizes innovation and has managed to attract the youth demography across the spectrum. It has operations across the world and is a leading player in this arena. Critical analysis of the company has been done in the following analysis. Entrepreneurship is not only about the creation of a new business, it is also about sustaining in the business and adopting a unique approach in order to sustain in the business world.Entrepreneurship is about a combination of addressing marketing needs of the company, while developing opportunity, innovation and change.
To become entrepreneurial there should be the ability of the company to develop the spirit, focusing on leveraging the entrepreneurship capabilities and developing effectiveness. This is an integrated effort that combines the heuristics of technology, innovation and meeting consumer requirements. The entrepreneur needs to factor in the tangibles and the intrinsic variables. The dimensional focus of Nike Inc. has always been constant innovation and creation of newer products. It had focused on the product design and in unique marketing techniques. The company had launched a series of products that were a complete new design. There was considerable innovation and creative disruption that was involved in this process of the company. Apart from this the company had forged strategic relationship with companies such as Apple, Facebook to develop market range. Based on these factors and the direction of focus of the company, it is evident that the dimension that the company focuses on is the innovative breakthrough. The reasons for considering are that the justification of this dimension has been probed in the following.