分析了Hondz机动船租赁的商业地位，这是最重要的商业因素。分析显示，Hondz是怀特岛其他机动船宪章中最大的竞争对手。 Hondz比私人用户更多地服务于商业团体。 Hondz的服务，及时性和价格令客户满意。口碑还没有透露太多的赞赏，原因是Hondz也没有给普通客户提供奖金，也没有给新客户提供套餐。这是Hondz市场份额日益下降的主要原因之一。
The business position of Hondz powerboat charter was analyzed which yields the most important business factors. The analysis showed that Hondz is the largest competitor among other powerboat charters in the Isle of Wight. Hondz served business parties more than the private users. The services, timeliness and rates of Hondz are satisfactory for the customers; still the word of mouth did not revealed much appreciation, the reason being Hondz nor do offers bonuses to regular clients neither offer packages to the new customers. This is one of the main reasons why Hondz market share is decreasing day by day.
Hondz is the company who replaced ferries with the most dynamic powerboats. In the Isle of Wight, the largest island of England, ferries were the most common travelling option through the strait between the Isle of Wight and the mainland United Kingdom. The main hurdles in opting for a ferry for this travel are, (i) the long awaited queues, (ii) problem in accessing the terminal, (iii) the exclusivity offered to the customers, and (iv) the longer travelling time. Hondz, the original powerboat operating company, provided a better and attractive option to the travelers by solving the aforementioned issues. Afterwards Smith and Riders arose as primary competitors of Hondz.
Hondz owns four powerboats in total. Its return charter is currently £750 with maximum capacity of four passengers at a time. The travelers are picked up by a taxi from any spot in the island or Southampton/Portsmouth in mainland England. The travelers are then transported to the dockyard where they meet captain of the powerboat and offered with a complimentary drink and transported to the destination. Hondz return charter is fixed for both business and non-business travelers. This report has been designed to provide Hondz with a clearer picture of their position in the market and to devise ways to flourish their business and compete with other powerboat service providers.