留学 论文代写:水疗产业面临的挑战

留学 论文代写:水疗产业面临的挑战

本文旨在分析目前影响度假和水疗产业的三个问题或挑战。这篇文章的重点是解释每一个问题,并提出解决问题的建议。此外,本文还分析了度假和水疗行业中可能对该行业未来产生影响的五种新兴趋势。在澳大利亚,度假和水疗产业是主要的创新产业之一。由于人们对健康和外表的关注日益增加,健康行业的服务需求大幅增加。经济状况一直在放缓,但行业内的增长是有弹性的(Cohen & Bodeker, 2010)。这是因为消费者认为温泉是一种廉价的奢侈品,是逃避压力生活的必需品。尽管澳大利亚的健康产业发展迅速,但仍面临许多问题和挑战。人们迫切需要采用新的、现代的方式以更聪明的方式运作。以前成功的方法现在不能有效地使用(Cohen & Bodeker, 2010)。

留学 论文代写:水疗产业面临的挑战

spa运营商需要探索不同的方法来接触新客户,然后留住他们。关键的目标应该是找到高价值的客户,雇佣有才能的员工来提供这些服务,并一次又一次地获得他们的忠诚。在度假和水疗行业面临的挑战中,有三个关键挑战需要水疗运营商立即解决。价格敏感性问题:度假和spa行业面临的第一个挑战是价格敏感性因素。spa服务的价格很高,因为这些服务对消费者的可及性是有限的。由于服务价格高,许多消费者不愿使用这些服务。因此,昂贵的水疗服务是行业面临的挑战之一。正如D’Angelo(2011)所言,消费者将spa和度假村服务视为奢侈品,因此对这些服务的投资不多。现在迫切需要降低服务的价格,使更广泛的人群能够享受服务。

留学 论文代写:水疗产业面临的挑战

This essay aims at analysing three current issues or challenges impacting the Resort and Spa industry. The focus of the essay is to explain each issue and propose recommendation to cope with it. Also, the essay aims at analysing the five emerging trends within the Resort and Spa industry that can have impact on the future of the industry. In Australia, resort and spa industry are one of the major innovative industries. The demand of the wellness industry’s service has boosted tremendously due to the rising concern among people about their health and appearance. The economic conditions have been softening, but the growth within the industry has been resilient (Cohen & Bodeker, 2010). This is due to the fact that the consumers consider spas as an inexpensive luxury and a necessity to escape from their stressful lives. In spite of the rapid growth in the Australian wellness industry, there are many issues and challenges faced. There is a dire need to adopt new and modern ways to operate in a smarter way. The methods that were successful previously cannot be used now effectively (Cohen & Bodeker, 2010).

留学 论文代写:水疗产业面临的挑战
The spa operators are required to explore different approaches to reach new clients and then retain them. The key goals should be to find high value customers, hire talented staff to provide those services and get them again and again to win their loyalty. Amongst the challenges faced by the resort and spa industry, there are three key challenges requiring immediate solutions from the spa operators. Price sensitivity issue: The first challenge faced by the resort and spa industry is the price sensitivity factor. The prices for the spa services are high due to which these have limited accessibility from the consumers. Many consumers are discouraged to use the services due to high prices of the services. Hence, the expensive spa service is one of the challenges faced by the industry. As per D’Angelo (2011), consumers view spa and resort services as a luxury, and hence do not invest in these services much. There is a dire need to reduce the prices of the services and make it accessible to wider demographic.

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