论文抄袭:餐饮业数据收集

论文抄袭:餐饮业数据收集

本研究的目的是使用ZMET技术连同MEC为了画精神图然后分析人均精神图为了发展结构定义个人和餐饮公司提出建议。本研究利用MEC的方法,总结了主要结构的HVM图12受访者。四个值被认为是构造发展这是安慰的/有趣/满意度和新鲜/幸福。研究的目的是评估通过ZMET和MEC技术消费者如何看待产品的餐饮行业和餐饮公司选择的研究提出建议。这项研究的目标是:从理论上理解和应用ZMET MEC的过程。识别不同的心智模式、集体属性,后果和普通消费者心灵的地图对餐饮服务。

论文抄袭:餐饮业数据收集
结论与建议餐饮业与主数据收集的消费者。ZMET(左特曼隐喻提取技术)技术首次用于帮助参与者用户收集必要的图像和只有在ZMET应用MEC (Mean-End链)可以被用来结合消费者的倾向上形成chain-relation“attributes-result-value”。使用ZMET MEC是用于收集丰富的产品内涵,提出了价值观,情感和心理的产品和消费者之间的交易。企业为了获得竞争优势必须寻找那些目前没有在现有市场的情况下解决。ZMET技术和MEC的使用将有助于发掘这些元素。

论文抄袭:餐饮业数据收集

The purpose of this research is to use the ZMET technique along with MEC in order to draw mental diagrams per person and then analyse the mental diagrams in order to develop constructs defining the individual and make recommendations for the catering company. This research makes use of the MEC method and summarizes main constructs from the HVM diagrams that were developed for 12 interviewees. Four values are considered for the construct development which are that of reassurance/fun/satisfaction and freshness/happiness.The aim of the study is to assess by means of ZMET and MEC techniques how consumers perceive the products of the catering industry and make recommendations to the catering company selected for the study. The objectives of the study are:To theoretically understand and apply the ZMET and the MEC process.To identify the different mental models, the collective attributes, the consequences and the common map of the consumer mind with respect to the catering service.

论文抄袭:餐饮业数据收集
To conclude with recommendations for the catering industry with the primary data collected from the consumers. The ZMET (Zaltman Metaphor Elicitation Technique) technique is used first to help the participant user collect necessary images and only after the ZMET is applied can the MEC (Mean-End Chain) be used to combine the consumers’ inclinations sense to form the chain-relation as “attributes-result-value”. The use of the ZMET and the MEC would be useful for gathering rich connotations on the products, the values that are presented, the emotional and the psychological transactions between the products and the consumers. Businesses in order to have a competitive edge have to seek out those things that are currently not addressed in the case of the existing markets. The use of the ZMET technique and the MEC would be useful for unearthing those elements.

COPYRIGHT © ADVANCED THESIS ALL RIGHTS RESERVED 高阶英国论文代写 | OUR SERVICES ARE TO BE USED FOR RESEARCH AND REFERENCE PURPOSES ONLY