論文代寫-在線社交媒體營銷的影響

　　論文代寫-在線社交媒體營銷的影響。越來越多的公司開始認識到社交媒體在他們工作渠道中的重要性。在線社交媒體營銷對消費者有很多影響，因為產品和反饋比以往更加可見。此外，不同的涉眾也可以查看這些數據。因此，消費者、渠道合作夥伴、競爭對手、供應商和更多的人將能夠看到所考慮的產品的市場意見。社交媒體無數的複雜性和特點，因此引發了一套新的營銷規則和策略，越來越多的公司意識到需要重新定義他們的營銷。社交媒體被用來推廣和傳播信息，而電子口碑的使用使信息傳播變得複雜。論文范文論文代寫-在線社交媒體營銷的影響分享給留學生閱讀。

　　More and more companies are starting to understand the significance of the social media in their work channels. Online social media marketing has many implications for consumers because the product and the feedback is more visible than even. In addition, different sets of stakeholders would also be able to view this data as well. Therefore, consumers, channel partners, competitors, suppliers and more would be able to view the market opinions of the product under consideration. The myriad complexities and characteristics of the social media hence evokes a new set of rules and strategies with respect to marketing and more and more companies became aware of the need to reinvent their marketing. Social media is used to promote and disseminate information and the use of electronic word of mouth makes it complex.

　　Ludwig et al. (2012) find that the semantic content and style properties of verbatim online reviews influence online retail sites’ conversion rates. The authors employ text mining to extract changes in affective content and linguistic style properties of book reviews on Amazon.com. They find that the influence of positive affective content on conversion rates is asymmetrical, such that greater increases in positive affective content in customer reviews have a smaller effect on subsequent increases in conversion rate. No such tapering-off effect occurs for changes in negative affective content in reviews. Furthermore, positive changes in affective cues and increasing congruence with the product interest group’s typical linguistic style directly and contingently increase conversion rates.

　　Proper formal collection of feedbacks is hence necessary. Social media marketing structures hence have to be reinvented by the day. The characteristics of online social environment are changing by the day because of the redefinition of technology. Newer technology breeds more ways of using social media and hence more work from the end of traditional marketers. Key findings indicate that online reviews and ratings affect many different metrics, both online and offline, such as consumer ratings, consumer purchase conversion rates, brand evaluations, purchase intentions, firm performance, and firm value. The effects of online reviews and ratings on performance metrics are contingent on other characteristics, including their own, brand, consumer, and firm characteristics.

　　論文范文論文代寫-在線社交媒體營銷的影響就為留學生分享到這裏。論文不會寫怎麼辦?英國論文代寫推薦英國論文代寫Advanced Thesis平台機構，此論文代寫平台還有一些paper代寫、essay代寫、assignment代寫等論文服務， 良好的口碑和豐富的論文代寫經驗值得留學生選擇和信賴!