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文书代写:社交媒体的概念

文书代写:社交媒体的概念

过去,消费者通常在实体店购物,如购物中心和实体店。当他们想要购买不同的产品时,他们通常遵循同样的趋势。他们必须去实体店购买他们需要的产品。当他们这样做时,所有的企业都可以利用类似的特点(萧,2009)。在当今时代,由于各种通信技术的存在,这种趋势发生了变化。随着消费者接触到不同类型的网站、社交网络和媒体工具(Toomey和Wysocki),购物模式也发生了变化。随着社交媒体工具的使用,新的营销理念也加入了竞争。网上购物、网上购物行为、购买趋势、网上购物等都是通过网络购买产品和服务而产生的概念(Li and Zhang, 2002)。

文书代写:社交媒体的概念

在这种背景下,社交媒体的概念对于理解这些影响和趋势起着重要作用。社交媒体是一个笼统的术语,指的是覆盖了不同用户群体的关系和互动网络的不同社交网站(Kempe et al., 2003)。这种社交媒体对人们有很大的影响,因为它们促进了人与人之间的交流。Facebook、Instagram和Twitter等社交媒体工具让用户能够相互联系,有助于更好地分享信息。评论使用户能够在自己和他人之间保持良好的联系(Ellison et al., 2007)。与传统的传播方式不同,社交媒体的传播方式和表现方式也不同。用户可以通过评论、视频、照片等方式分享自己的想法。在此背景下,本研究试图分析和理解社交媒体对旅游行业消费者购买行为的影响。

文书代写:社交媒体的概念

In the past, consumers used to shop at physical stores such as shopping malls and physical stores. They used to follow the same trend when they want to purchase different products. They have to go to a physical store and buy the products they need. When they do so, there are similar traits that all businesses would be able to tap into (Hsiao, 2009). In more current times, the trends have changed because of the different communication technologies available. Shopping modes have changed with consumers exposed to different types of websites, social connections and media tools (Toomey and Wysocki). Newer marketing concepts come into the fray with the use of social media tools. Online shopping, online shopping behaviour, buying trends, internet shopping and more are the concepts created because of the buying of products and services via the internet (Li and Zhang, 2002).

文书代写:社交媒体的概念
In this context, the concept of social media plays an important role in understanding these impacts and trends. Social media is the blanket term that is used to refer to the different networking sites which covers networks of relationships and interactions with different user groups (Kempe et al., 2003). These form of social media has a very influential role on people as they facilitate communication between different people. Social Media tools such as Facebook, Instagram and Twitter enable users to connect with one another and helps achieve better sharing of information. Comments enable users to maintain great connections among themselves as well with others (Ellison et al., 2007). Unlike traditional communication, social media communication also has the advantage of different modes and representations. A user can share their thoughts either by means of comments, videos, photos, and more. Given this background context, this research attempts to analyze and understand the impact of social media on consumer buying behaviour in the tourism industry.

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