# 英国毕业论文代写-本体论的研究发展过程

在本篇英国毕业论文代写-本体论的研究发展过程中，有必要了解关于发展过程的一些基本前提、信念和假设(Jensen, 2013;Yilmaz, 2013)。在研究开发中，有必要考虑本体论和认识论的假设、信念和前提(Myers, 2013)。例如，在理解本体论的背景下，本研究的目的是研究与YouTube UGC相关的影响消费者态度和购买意愿的不同因素之间的关系。在理解本体论假设时，也有必要弄清楚正在进行的研究是主观的还是客观的。接下来有关英国毕业论文代写-本体论的研究发展过程如下：

In the development of knowledge through research works, it is necessary to understand some of the basic premises, beliefs and assumptions with respect to the development process (Jensen, 2013; Yilmaz, 2013). In research development, it is necessary to consider ontological and epistemological assumptions, beliefs and premises (Myers, 2013). For instance, on the context of understanding ontology, the current research aims to study relationships between the different factors associated to YouTube UGC that will influence consumer attitude and purchase intention. In understanding ontological assumptions, it is also necessary to clarify for whether the research being carried out is subjective or objective. A subjective perspective is one that there is more open interpretation (Kumar, 2014). Subjective data collected are based on emotions, personal feelings and opinions etc. (Ragin, 2014). Subjective data is usually collected in qualitative research methodologies. This research makes use of objective perspective in data collection and processing. An objective perspective is more statistically oriented and is quantifiable (Berger, 2015; Harlow et al., 2016). It is measurable as in the use of statistics. This is the approach used in the research work of Anwar and Rehman (2013), and as the current research also focuses on solving the same hypothesis, the researcher makes use of the objective perspective.

Positivism is the research paradigm used here. The research paradigm positivism is based on rational assertions that are quantifiable and scientifically verifiable (Hartas, 2015). There are logical proofs associated with such approach where the researcher would be able to identify causal relationships (Ormston et al., 2014; Sekaran and Bougie, 2016). In this work, the hypothesis H1 to H6 each focuses on some form of causal relationship. Another trademark of using the positivist research philosophy is the use of hypothesis. As presented in the literature review from the work of Anwar and Rehman (2013), six different hypotheses were generated. Each of these hypotheses will then be proved based on an analysis of quantifiable information.

Positivism as a research method guarantees that this research work would be highly structured, which based on samples that allow for understanding different scale of application, and hence the work can also be generalized based on the sample collected (Khan, 2014). Furthermore, the research work would be statistically organized so as not to allow for any external bias to influence the work (Yanow and Schwartz-Shea, 2015; Padgett, 2016). This in turn improves the reliability of the research work.

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