英国大学抄袭：6Ps的e市场营销
英国大学抄袭：6Ps的e市场营销
6Ps的e市场营销。产品:产品的开发是一个向后集成的过程。BabyRun不应该生产出他们喜欢的产品，然后试图销售。应该对市场环境进行扫描，分析关键的成功因素，在开发产品之前应该了解需求拉动。该产品应提供方便的父母，并节省他们的时间处理他们的孩子童车。定价:BabyRun采用的定价策略应该是走价格定价。BabyRun的价格是基于其竞争对手的价格。BabyRun的价格或多或少与主要竞争对手在婴儿用品品类的价格相当(Kerin, 2012)。BabyRun通常可以提供合理的折扣，但他们应该保留金额的差额。婴儿潮提供的小折扣可以产生对消费者的需求拉动，在短期内增加他们的销售。推广:BabyRun的重点一直是在网络营销和社交媒体营销的形式下运用新时代技术。该策略之所以被采用，是因为与产品主要制造商使用的标准促销策略相似的促销方式在消费者的思维空间中无法区分(Solis, 2011)。
利用网上促销活动，BabyRun可以24小时销售自己的产品。Muscle Foods使用的社交媒体网站有Facebook、Instagram等。除了社交媒体和在线促销，BabyRun还应该提供与其产品相关的折扣码。促销策略包括将这些折扣代码作为促销活动的一部分。地点:订单完成后，通过快递服务将产品送到客户手中。它必须确保订单的供应被立即处理，以便项目(s)准时到达客户。员工:客户服务必须非常高质量。应该有可用的客户服务主管，他们可以与客户沟通。客户服务主管必须具备足够的信息和知识，以便回答客户可能提出的任何疑问。绩效:必须设定与财务和战略目标相关的指标。财务绩效的指标可以是ROI、净利润、毛利润、可变成本和价格(Needham 1996)。与战略绩效相关的指标是价格实现、细分市场份额和行业市场份额。
英国大学抄袭：6Ps的e市场营销
6Ps of e Marketing.Product:The development of a product is a process of backward integration. BabyRun should not make product that they would be feeling like and then try to sell it. The scanning of the market environment should be done, critical success factors should be analyzed, and there should be understanding of the demand pull before developing their products. The products should provide convenience to the parents and save their time with respect handling buggies of their children.Pricing:The pricing strategy adapted by BabyRun should be Going Rate Pricing. The prices of BabyRun are on the basis of the price of its competitors. The prices of BabyRun are more or less equal to the prices that the major competitors’ charges in the baby products category (Kerin, 2012). BabyRun can often provide reasonable discount, although they should keep the difference of amount. The little discounts provided by the BabyRun can produce a demand pull for the consumers that increase their sales in the short run. Promotion:The emphasis of BabyRun has been the use of new age technology in the form of online marketing and social media marketing. The strategy has been adapted because of the fact that promotion in the ways that are similar to the standard promotional tactics used by major manufacturers of the product would not be able to differentiate in the mind space of the consumers (Solis, 2011).
Using the promotional activities online enables BabyRun to sell their products 24 hours a day. The social media sites used by Muscle Foods are Facebook, Instagram, etc. Apart from the social media and online promotions, BabyRun should provide discount codes with respect to its products. The promotional strategies include these discount codes as a part of their promotional activities. Place:The distribution can be done with delivering the products to the customers with the help courier services, after the orders have been placed. It must ensure that the supply of the orders is processed immediately so that the item(s) reaches the customers on time. People:The customer service has to be of very high quality. There should be availability of the customer service executives who can communicate with customers. The customer service executives must be equipped with enough information and knowledge so that they reply to any queries that the customers may have. Performance:The metrics related to the financial and strategic objectives must be set. The metrics of financial performance can be ROI, net profit, gross profit, variable costs, and price (Needham 1996). The metrics related to the strategic performance are price realization, segment share, and market share in the industry.
