Gorilla Health Bar is a company that is looking to implement sustainable practices. The company understanding the inherent need of sustainability in the current era has decided to shift operations towards corporate responsibility and sustainability. It has been found that such companies have enormous brand equity and is currently garnering high profits. The CEO has hired the services of “Deep Green” to make the changes. From analysis of the company it is recommended that the company analysis all the processes that are happening in the company, removing of the unwanted redundant processes and optimization of the resources. It is endorsed in this report that the company develops the right performance indicators. In the current era it is important to isolate the success factors and the issues in order to construct a successful workable pattern. It is advised by Deepgreen to change the current building arrangement to ecofriendly sustainable buildings. It is also suggested that they have a more robust supply chain management that is sustainable and also a strong logistics management that utilizes the latest technology in the markets. The waste and water management is also essential for the productivity of the building.
Gorilla Health Bars are looking for ways to optimize resources and at the same time follow sustainability practices. More often the concept of sustainability is equated with efforts of eco efficiency (Dyllick & Hokarts, 2002). This reducing of the scope in the concepts of sustainability leads to improper implementation of sustainable practices. The company when implementing sustainability actually profits in three areas they are monetary benefits, brand capital and also serve the environment (Dyllick & Hokarts, 2002). This Company, as reported by the CEO has major issues with the excessive consumption of power and water. They also have issues with the supply chain and logistics management. The CEO is looking for ways to make it sustainable and also is looking at economical and optimal ways to enforce the changes. The alternate proposals, issue identification and recommendations to enforce sustainable economical practices for the company are done in this report.