英国代写论文:高端品牌形象

英国代写论文:高端品牌形象

消费者经常购买描述自我形象的产品。消费者通过这种自我形象,倾向于通过消费或利用产品作为符号来增强自我概念。自我形象和自我概念影响消费者大量购买满足他眼前需求的产品。市场上有许多品牌。消费者只购买那些倾向于将消费者的自我形象描述为最接近的品牌或产品。

英国代写论文:高端品牌形象
社会价值观 – 社会价值观是赋予消费者与其相关的满足感的产品价值。在后现代世界中,个人相信超现实,因此想要让他们满意的东西。这两种社会价值观是:

显着的价值:当一个人寻求社会地位,他寻找他可以消费的高档品牌。同行影响任何个人的显着价值。奢侈品买家的社交圈验证了同样的价值。

信誉价值:某些个人希望购买高端品牌,因为它是达到某个精英群体某个会员的象征性标志。

个人价值观:这些价值观是指他认为自己内在的价值观。这是他自己的形象。有三种类型的个人价值观。他们是:

自我认同价值:自我认同价值是个人认识自己的参数。为了增强自我认同感,个人经常在高端品牌挥霍回收。

享乐价值:这是指与产品相关的无形价值。它可以是感官愉悦,物质满足或品牌名称。

唯物主义的价值:具有唯物主义价值的个人发现财产在他们的生活中发挥中心作用。这些人通过物质财产投射他们的身份和地位。

The consumers often buy product which describes their self image. With this self image, the consumers tend to enhance the self concept through the consumption or utilization of products as symbols. The self image and self concept influence consumers a great deal to buy products which satisfy his immediate needs. There are numerous brands present in the market. Consumers buy only those brands or products which tend to describe the self image of the consumer to the closest.

英国代写论文:高端品牌形象
Social Values-Social values are the values associated with the product that give to its consumers the satisfaction of being associated with it. In the post modern world, the individuals believe in hyper reality and hence want to covet things which give them that satisfaction. The two types of social values are:

Conspicuous Value: When a person seeks social status, he looks out for premium brands which he can consume. The peers influence the conspicuous value for any individual. The same value is validated by the luxury buyer’s social circle.

Prestige Value: Certain individuals desire to buy high end brands because it serves as a symbolic sign for attaining a certain membership in a certain elite group.

Individual Values: These values refer to the values which one thinks that he has within himself. It is his image of himself. There are three types of individual values. They are:

Self-Identity Value: Self Identity value is the parameter with which an individual perceives himself. In order to boost one’s self identity, the individual often splurge in high end brands to reclaim the same.

Hedonic Value: This refers to the intangible value associated with the product. It can be sensory pleasure, material satisfaction or just the brand name.

Materialistic Value: Individuals with materialistic value find possessions to play a central role in their lives. These individuals project their identity and status through the material possessions.