而且，由于老板们都在镜头前，他们的行为举止可能会也可能不会与他们最初的态度有所不同。老板错误的肢体语言或行为可能会给品牌造成负面形象。这种不好的做法会严重影响品牌形象，给品牌或组织带来严重的损失，是无法很快弥补的。这可能会对客户产生长期的负面影响，导致潜在客户的流失(Rachel, Pavithra & Imran, 2016)。而很多时候，ceo们的矛盾和流畅的行为确保了工作区域内良好的氛围，同时也给客户留下了健康的印象。老板们沉湎于良好的行为举止，实际上他们在卧底工作的时候也会尽其所能做好事。因此，CEO的行为既可以是一种好的做法，也可以是一种坏的做法，应该加以注意。
In this concept in the show, it is kept in mind that in some scenarios there is proper control over the situations. The positions that top executives work in and the employees they work with are generally selected ahead of time. Some of the CEOs find it more suitable to work in the best performing sites, with best employees to check on their performance which is both a good and bad practice. Other bosses choose visiting and working with the worst performing sites and employee personnel to check on what exactly is going wrong. Sometimes bosses also choose working in newest and oldest sites. Choosing any particular site according to their performance is partially good as it will not give the boss enough time to look out for other sites which may not be performing well or sites which are completely dysfunctional (Miranda et al., 2012). Equal effort should be given by the employee to check on best, worst and normal performing sites and exploring all employees of particular site efficiently. In general, bosses are always expected to have an evil image in the minds of both employees and public.
And because bosses are on camera, they may or may not be able to behave in differently than what their original attitude is. Wrong body language or behaviour of bosses may form a negative image for the brand. This kind of bad practice can terribly affect the brand image and cause serious loss for the brand or organisation which cannot be healed up soon. It might result in long term negative effect on the customers and lead to the loss of potential customers (Rachel, Pavithra & Imran, 2016). While many a times the contradicting and smooth behaviour of the CEOs ensure good vibes within the work area, as well as creates a healthy impression on the customers. Bosses indulge in good behaviour and actually try to do good by means they can while working undercover. Thus, the behaviour of CEO can both be a good or bad practice which should be taken care of.