代写essay:商业营销策略

代写essay:商业营销策略

此外,这项运动的力量在于提供全球市场的渗透,企业社会责任倡议和可持续发展的投资组合的附加价值,并得到世界著名野生动物基金的高度支持。在这种运动的威胁也很多如回冲击着捐款,奉献不足视为公司分配的小资本,导致季节性和可乐是一个很大的那些组织温室气体排放相关的公司(莱斯,et al.,2005)。然而,这场运动也带来了机遇,如白色空间的优势,社会捐赠的新趋势,以及全球气候变化理论的广泛接受。
此外,该公司使用的标志性吉祥物“北极熊”使吉祥物成为一个明确的实体。这一活动是利用公共关系产生对公司背景的偏爱的一种非常有效的方式。这则广告利用了强烈的情感诉求,揭示了北极熊面临的问题,使可口可乐在支持北极熊的问题上是积极的一面。因此,通过让顾客知道公司的积极性,它能赢得顾客的心。这项运动也成为可口可乐公司CSR倡议的重要组成部分(北极之家,2013)。当客户通过可口可乐公司的广告来支持自己的品牌时,他们认为他们也可以通过购买该产品来发挥作用,因为它将为需要解决的一个重要问题提供资金。与品牌联系更紧密的北极熊有助于使这项运动更有效率。

代写essay:商业营销策略

Furthermore, the strength of this campaign lies in offering global penetration in the markets, CSR initiative and an added value to the portfolio of sustainability and a highly beneficial support from a highly reputed authority that is world wildlife funding. The threats against this campaign were also many such as back lashing against the donations, dedication lack perceived as the company allocated small capital, causes related to seasonality and the company of Coca-Cola being one of those organizations which largely emit gases of green house (Leiss, et al., 2005). However, the campaign has surrounding opportunities as well such as the advantage of white space, new trend rising in the society regarding donation and widely spread acceptance of the theory related to climatic change globally.
Additionally, the iconic mascot, “the polar bear” used by the company has made the mascot a defined entity. The campaign has been an exceptional effective manner to leverage public relations for generating a preference for company’s background. The advertisement utilizes a stronger appeal of emotions for shedding light on the problem that polar bears face alongside making Coca-Cola to be in the positive side of the issue as it supports the polar bears. Hence, it proves to win the customers heart by letting them know how positive the company is. The campaign has also formed an important part of Coca-Cola’s CSR initiative (Arctic Home, 2013). Customers when involved with a brand like Coca-Cola advertising itself through polar bear support feel that they also have a role to play by purchasing the product as it is going to be funded for an important issue that needs to be addressed. Polar bear stronger associated with the brand helps making this campaign even more efficient.

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