康沃尔论文代写：烘焙行业的竞争

康沃尔论文代写：烘焙行业的竞争

格里芬有强大的竞争对手。想想Earnest Adams吧，它是一个饼干品牌，集历史、忠诚和格里芬多样化的产品提供于一体，同时还拥有创新的产品制造。Arnott是另一个专注于饼干市场细分市场的饼干品牌。还有像希金斯夫人(Gibson, 2016)提供的那种家庭饼干。此外，也有国际饼干品牌零售。这些饼干品牌在多样性方面给格里芬带来了挑战。第二个挑战是烘焙行业的创新。比如无麸质饼干、多粒饼干、米粒饼干、应季休闲饼干、英国风味面包等。这些现有领域的创新形式正在推动市场(Rubanowski, 2014)。因此，竞争对手的实力非常强大，这可能对格里芬食品构成威胁。

康沃尔论文代写：烘焙行业的竞争
像新西兰的面粉加工厂这样的供应商通常是垂直整合到他们各自的面包店的。这对格里芬来说既有力量也有威胁。在实力上，现在由于磨坊和面粉供应商与面包房垂直整合，格里芬可以更好地控制价格。考虑一下，像Griffins这样的公司如何拥有自己的销售点，从而可以在POS机中销售，或者在超市这样的零售店中销售。超市和最终产品POS为格里芬因此控制最终需求和销售米勒供应的商品。当消费者对金钱的价值有需求时，这种需求通常会从零售商转移到面包店，然后再转移到供应商。因此价格在这里受到控制。

康沃尔论文代写：烘焙行业的竞争

There are strong competitors for Griffin. Consider Earnest Adams which is a cookie brand that combines as much the history, loyalty and diversified offerings of Griffin in addition to innovative product making. Arnott is yet another cookie brand which is seen to focus on more niche segments in the cookie market. There are home backed cookies such as the ones offered by Mrs. Higgins (Gibson, 2016). In addition, there are international cookies brands sold on retail as well. These cookies brands offer challenges to Griffin in terms of diversity. The second challenge is that of innovation in the bakery industry. Consider such products as that of gluten free cookies, multigrain cookies, rice grain products, seasonal entertaining cookies, English short bread combined with different flavours and more. These form of innovation in existing segments are fuelling the market (Rubanowski, 2014). Competitor strength is hence very high, and this could be a threat for Griffins Foods.

康沃尔论文代写：烘焙行业的竞争
Suppliers such as the flour miller’s in New Zealand are usually vertically integrated with their respective bakeries. There are implications of both strength and threats for Griffin here. In terms of strength, now since the millers and flour suppliers are vertically integrated with bakeries, Griffins would have a better control on the price. Consider how companies such as Griffins have their own outlet and hence might sell in their POS or might sell in a retail store such as a supermarket. The supermarket and end products POS for Griffin hence holds control over the ultimate demand and sales for miller supplied goods. When consumers demand value for money, such a demand is usually transferred down the chain from the retailers down to the bakeries which in turn is transferred to the suppliers. Price is hence controlled here.