turnitin相似度多少算抄袭:苹果公司采取的战略

turnitin相似度多少算抄袭:苹果公司采取的战略

苹果公司在20世纪90年代面临濒临破产的境地,1997年出现转机(Hamel, 2012)。这是由于公司采用了有效的管理方法。战略人力资源管理和提高公司创新能力的方法发生了变化(Hamel, 2012)。苹果采用的一些核心战略,对其创新和研究设计给予了更多的重视。保持运营的保密性,注重物流库存管理的垂直整合,使公司获得了竞争优势(Goldfayn, 2012)。注重产品创新,最终硬件的美观提升了产品的销量(Gawer, Cusumano, & Strategy 2012)。他们希望产品范围更小,创造出围绕产品需求的光环效应。他们只针对高端消费者。他们专注于一个利基消费者基础,并以溢价销售他们的产品(雅克,2013)。尽管他们在不同领域的许多国家工作,他们仍然能够保持其供应链运作的机密性(Jacques, 2013)。


turnitin相似度多少算抄袭:苹果公司采取的战略
管理层变动后,公司的业绩没有任何负面影响。该公司一直能够保持其利基消费者基础。公司不断开发新产品系列。尽管拥有强大而有竞争力的管理层,但某些问题似乎正在缓解一些因素,这些因素可能会严重阻碍公司的进步。下面讨论它们。苹果公司存在消费者、员工和违反道德的问题。企业职能层战略是指在保证生产和供应链过程稳健的同时,提高企业核心竞争力的战略。研究发现,拥有有效的职能层战略可以提高产品创新、消费者反应能力、优化成本和培养公司的人力资源人才(De Wit & Meyer 2010)。苹果公司在改善其功能性运营方面最重要的重点之一就是重视供应链运营。

turnitin相似度多少算抄袭:苹果公司采取的战略

Apple Company faced a near bankruptcy situation in 1990s and there was a turnaround in 1997 (Hamel, 2012). This was due to effective management practices employed by the company. There were changes in the strategic human resource management and ways to improve the innovation in the company (Hamel, 2012). Some of the core strategies deployed by Apple are giving more importance for its innovation and research design. Maintaining secrecy of the operation and focusing on vertical integration in its logistics inventory management have enabled the company to gain competitive advantage (Goldfayn, 2012). Focusing on product innovation, aesthetics of the final hardware had increased sales of the products (Gawer, Cusumano, & Strategy 2012). They wanted the product range to be smaller, create a halo effect about the product need. They have only targeted the high-end consumers. They had focused on a niche consumer base and sold their goods at a premium price (Jacques, 2013). In spite of working in many countries across the spectrum they have been able to maintaining secrecy of their operations in supply chain (Jacques, 2013).


turnitin相似度多少算抄袭:苹果公司采取的战略
After the change in management there have been no negatives in the performance of the company. Company has been able to maintain its niche consumer base. There have been a lot of new product ranges that have been continually developed by the company. In spite of having a robust and competitive management certain issues seems to be mitigating factors that has could lead to severe impediment to progress in the Company. They are discussed in the following. Apple Company has issues that are related to consumers, employs and ethics violation. Functional level strategy of a company is defined as the strategy that is used to increase the core competency of a company while ensuring a robust production and supply chain process. Having an efficient functional level strategy is found to increase product innovation, consumer responsiveness, optimization of costs and nurturing human resource talent in a company (De Wit & Meyer 2010). One of the most important emphases that have been given by Apple to improve its functional operations is giving importance to supply chain operations.

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