英国代写论文：客户满意度的现实因素
英国代写论文：客户满意度的现实因素。了解客户满意度水平对营销团队很重要。营销团队能够理解满意度差距。基于这些知识，营销团队将首先通知各自的运营团队满意度问题，其次，将有助于解决差距问题的营销计划放在一起，以更好地满足客户的满意度。顾客满意是一个市场营销术语，衡量公司提供的产品或服务如何达到或超过顾客的期望。客户满意度很重要，因为它为营销人员和企业主提供了一个衡量标准，他们可以用来管理和改善他们的业务。”接下来，英国代写论文专家将为同学们分析讨论下客户满意度的现实因素。
由于在客户满意度中发挥影响作用的因素不止一个，因此该因素被认为是一个具有许多属性的实体。因此，工作的重点是在客户满意度中发挥重要作用的属性。这项工作将提出一个关于要素实体及其各自属性的理论框架。根据研究数据，更强的联系(显示属性和满意度之间的更大的关联)和更弱的联系(显示较小的关联)被识别出来，并基于它们，可以获得关于什么是最重要/最有影响力的属性，以及什么属性对营销团队最不重要的洞察力。
该作品是对香港超市行业的一个特别选择，名为百佳(ParknShop)。百佳是由屈臣氏集团管理的连锁超市。屈臣氏集团是和记黄埔有限公司的子公司。和记黄埔有限公司基本上是一家投资公司，其投资范围从港口和相关服务到酒店、能源公司、住宅、奢侈品企业、超市等(彭博社，2018)。百佳只是该集团经营的众多超市之一，百佳是香港最受欢迎的门店之一，在中国内地和香港拥有约300个实体销售点。他们的第一家商店是在1973年开的。在过去的三十年里，百佳一直在不断扩张，拥有9000多名员工。希望超市营销团队能从本研究工作中获得的启示中受益。超市的营销问题是基于其所在行业的过度竞争。截至2015年，超市行业零售额为11.9亿美元(美元)。2016年，该数据持续增长。有迹象表明超级市场行业正在迅猛发展。超市正在利用这一机会，为方便顾客，许多商店的引入表明了这一点。现在，在竞争对手迅猛增长的背景下，百佳有必要以独特的方式展现自己。了解客户满意度是运营和营销计划的关键。
Since there are more than one factors that play an influential role in customer satisfaction, the factor is considered as an entity with many attributes. The work hence focuses on the attributes that play an influential role in customer satisfaction. The work will present a theoretical framework on factor-entities and their respective attributes. Based on research data, the stronger links (showing greater association between attribute and satisfaction) and weaker links (showing lesser association) are identified and based on them, an insight is gained on what the most significant/ influential attributes are, and what attributes are least significant for the marketing team.
The work makes a specific selection in the supermarket industry of Hong Kong, called ParknShop. ParknShop is a supermarket chain that is managed by A.S. Watson Group. The A.S. Watson Group is a subsidiary of the Hutchison Whampoa Limited. The Hutchison Whampoa Limited is basically an investment company, and its investments range from ports and related service to hotels, energy companies, residential, luxury business, supermarkets and more (Bloomberg, 2018). The ParknShop is just one of the many supermarkets that the group operates and ParknShop is one of the most popular outlets in Hong Kong, sporting around 300 physical point of sale in Mainland China and Hong Kong. The first of their shops was opened in the year 1973. In the last three decades there has been much expansion in ParknShop with more than 9000 employees serving in their shops. It is expected that the supermarket’s marketing team could benefit form the insights gained through this research work. The marketing problem identified for the supermarket is based on the excessive competition in their industry. As of 2015, the supermarket industry shows a retail sale of 11.9$ (USD) billion. It showed a continued growth in 2016. There are signs to indicate that the supermarket industry was growing aggressively. Supermarkets were making use of the opportunity as indicated by the introduction of many stores for the convenience of customers. Now in the context of aggressively growing competitors, it is necessary for ParknShop to set themselves out uniquely. Understanding customer satisfaction would be the key to both operational and marketing planning.
以上内容就是英国代写论文专家对客户满意度的现实因素分析。如果同学们有需要论文代写帮助的，详情可以在线咨询英国代写论文AdvancedThesis专职客服。通过英国论文创作专家的帮助可以使英语论文写作变得更容易些，并在严格的论文交付期限内完成创作。我们致力于为留学生提供高质量的论文代写服务，并提供100%无抄袭内容。因此，请登录英国代写论文AdvancedThesis网站并立即订购专属您的个性化论文!
