英国论文代写价格：旅游营销策略
英国论文代写价格：旅游营销策略
Russet和Queens都是为客户量身定制的旅行服务。平均人均费用£2500的度假安排,该公司销售约12000假期和有36000个客户。现在公司想要实现一些战略营销目标:他们想要将客户的重复预订率从15%提高到20%。在重复预订方面，我们注意到目前大约有10,500名买家。其中，以多买家形式的重复预订(6个月两次预订)为1500人，12个月一次预订的为9000人。现在的目标是吸引一些买家，他们在12个月内预订一次以上的预订，在6个月的时间内预订，或者在6个月的时间内增加超过2个预订。
英国论文代写价格：旅游营销策略
无论哪种方式，重复预订率都会上升。为了做到这一点，营销策略是使用一个简单的直接营销计划和一个可靠的客户数据库。客户数据库将有助于收集现有客户的数据，以及他们与公司重新预订旅行的原因等(Chiang et al .， 2003)。现在，客户可能会因为对公司的满意，或者因为在旺季，他们可能找不到其他的旅游运营商，等等，所以，找出对公司有帮助的原因。如果是前者，公司可以致力于使客户对服务更满意。如果是后者，他们可以建立客服电话来理解客户的抱怨。
英国论文代写价格：旅游营销策略
Russet and Queens work to tailor-made travels for their customers. With an average expense of £2,500 for a holiday per person arranged with them, the company sells around 12,000 holidays and have 36,000 customers. Now the company wants to meet some strategic marketing objectives, which are:They want to increase repeated booking rate of customers from 15 to 20 percent. In terms of the repeat booking, it is noticed that there are currently around 10,500 buyers. Of these, the repeat booking in the form of multi-buyers at the rate of two bookings in 6 months is 1,500 and buyers who booked once in 12 months are 9,000. Now the goal is to entice some of the buyers who book once in 12 months into more than one booking in six months’ slot, or increase the more than 2 booking in 6 months’ rate.
英国论文代写价格：旅游营销策略
Either ways, the repeat booking rate would increase. Now in order to do this, the marketing strategy to be used is to have a simple direct marketing plan with a reliable customer database. The customer database would be helpful in collecting data on the existing customers and the reasons why they rebook a travel with the company, etc (Chiang et al, 2003). Now customer might rebook a travel with the company, either because they are satisfied with the company or because in peak seasons they might not get an alternative tour operator, etc. Therefore, identify the reasons that would help the company. If it is the former, the company could work on making the services more satisfactory for the customer. If it is the latter, they could set up customer service calls to understand client grievances.
