The company had no knowledge of the digital trends. They had become very conventional from cutting edge technology. The new management should devise a digital trend analysis and develop products that would cater to the consumers (Spector, and Trachtenberg, 2011). The operating cost of a traditional brick and mortar store is high when compared to the ecommerce stores. Amazon and iTunes have established presence online and are able to make more sales and operate at a lower cost owing to this strategy. This should be the main strategy of the company. The operative method for this strategy would be to devise a more robust internet website.
They had initially the working knowledge to develop ebook store. They should revamp their existing store in order to make sales of the product. They should develop products similar to that of the Kindle or ipad and sell it to the public.
The operative word would be to develop a product that would give the consumers something more. They can build on their existing brand image and develop a more functional and efficient product. This would be easily relatable for the consumers.
Ebook rentals and cheaper offering of the services would help the consumers to prefer the brand. They can provide better recommendation and showcase their vast resources.
The company can hire online chat advisors for the students to make the right choice in the selection of books (Ucbasaran, et al., 2013).
Hence more service marketing strategies and product differentiation in accordance with the digital trends of the company need to be developed.
有關論文范文英國碩士論文代寫-公司扭虧為盈的策略就為留學們分享到這裏，如果留學生論文不會寫怎么辦?留學生們可以選擇英國論文代寫Advanced Thesis平台機構，此論文代寫平台還有一些碩士論文代寫、essay代寫、assignment代寫等論文服務， 英國論文代寫Advanced Thesis 會以專業認真的教學態度來幫助留學生們完成論文寫作，從而順利拿到專屬自己的學位證書!