赖斯的成功在于去年贸易量大幅增长的情况下，它的盈利状况非常好。高品质的服装剪裁，独特的设计，合理的价格和良好的店面体验。另外，Reiss自己的标签范围只能在Reiss商店购买。另外，它在很多时尚杂志上有很好的知名度。男装和女装的产品范围也在扩大，包括配件。出于这个原因，公司现在已经准备好利用其国内和国际市场（Cravens and Piercy，2008）。而且，Reiss是一个潮牌，它是一个独特的品牌，因为它弥合了高价和低价时尚之间的差距。此外，由于仔细考虑其常客，商品，音乐，季节性图形和位置，它具有良好的商店经验。此外，它也有独特的生活方式，因为个人主义是风格意识的人日益增长的趋势。另外，品牌的质量在结合高质量的服装和设计方面已经获得了良好的能力和声誉。对于其营销来说，赖斯的关键活动是通过店面橱窗和图形活动，强调品牌，个性，时尚和性感的陈述。
Reiss is a fashion company that builds in South East and London by David Reiss in 1970s. It has 65 stores throughout UK and it also has a great number of stores in Europe, China, Malaysia and the USA.
The success of Reiss is that it was very profitable with significant increases in trade last year. Factors that have contributed as high quality clothing tailoring, unique design, affordable prices and good store experience. In addition, Reiss own label range that can be only purchased in Reiss store. Besides, it has a good visibility in a lot of fashion magazines. Also the product range in both menswear and womenswear is expanding to include accessories. For this reason the company now is poised to capitalise on its market domestically and internationally (Cravens and Piercy, 2008). Moreover, Reiss is a bridging brand, which is a unique brand for its position because it bridges the gap between high and low priced fashion. Furthermore, it has good store experience due to carefully consider its constomers, merchandising, music, seasonal graphics and location. Besides, it also has unique lifestyle, because individualism is a growing trend for style conscious people. Also, the quality of the brand has been acquiring good competences and reputation in combining good quality clothes and design. For its marketing, it is a crucial key activity of Reiss that, thanks to store windows and graphics campaign, place the emphasis on the statement brand, individual, stylish and sexy.
However, the brand lack of international reputation. As a result, approaching a new market it is better to concentrate on fashionable consumers with similar tastes to UK customers. Moreover, it has no web shop. In an international environment you need a big platform, which is a web shop. Besides, Reiss lack of international management skill, thus it may face problem in organizing the company abroad and facing the competitors.