论文代写价格:汇丰银行如何面对金融危机

论文代写价格:汇丰银行如何面对金融危机

当今世界正在经历重大的经济转型。每个组织和国家都必须分阶段应对全球经济变化和金融危机的热度。世界上有许多公司正面临着巨大的金融问题。除此之外,还有许多其他的经济问题可能会对公司的现状产生影响。这些组织中有些是世界上的跨国公司。联合王国在当今时代正经历着一个巨大变化的阶段。这种变化以美国经济的形式体现出来。这是因为它退出了欧盟。这导致了经济的巨大变化。汇丰银行(HSBC)是最近在英国衰落的世界主要组织之一。根据最新的信息,汇丰的品牌可以随时从英国市场消失,这是改革的结果。同样的结果是,在英国的业务中,将会有8000到10000个工作岗位的损失,这也会导致潜在的零售银行的销售。

论文代写价格:汇丰银行如何面对金融危机

汇丰银行公布的裁员数量是为了弥补汇丰银行25000人裁员总数的三分之一。该公司造成的大部分损失包括自然损耗,这将是由于关闭了该国的一些分行,也因为位于金丝雀码头的银行总部的削减。该公司最近计划将其不同业务迁往伯明翰。据推测,汇丰银行全球分行网络的12%将在全球七个市场关闭。尽管该公司已表示,英国将是汇丰未来最大的核心市场之一,但主要增长将发生在中国南方。汇丰的主要零售市场是在一九九二年收购内地后建立的。目前,汇丰在英国有大约1000家分支机构。在这些分公司工作的员工总数约为48000人(Scuffman and White, 2015)。

论文代写价格:汇丰银行如何面对金融危机

In the present times, the world is going through major economic transformations. Each and every organization and the country have to phase the heat of the economic changes and the financial crises in the world. There are a number of companies in the world which are facing huge financial issues in the world. In addition to this, there are many other economic issues which may have an impact on the current situation of the company. Some of these organizations are the multinational companies in the world. United Kingdom in the present times is going through the phase of a vast change. This change has been registered in the form of US economy. This is because of its exit from the European Union. This has led to the vast change in the economy. One of the major organizations of the world which has recently declined in UK is HSBC. As per the latest information, it has been found that HSBC brand can disappear any time from the British Market as a result of the number of reforms. As a result of the same, there will be a loss of around 8000 to 10000 jobs in the business of UK which will also lead to the creation of the potential sell the retail bank.

论文代写价格:汇丰银行如何面对金融危机
The numbers of cuts which are unveiled by HSBC are done in order to make up for the one third of total 25000 reductions made by HSBC. Most of the loses done by the company includes the natural attrition and will be made because of the closure of a number of branch closure in the nation and also because of the reductions which are been made from the headquarters of the bank situated in Canary Wharf. The company has recently planned the relocation of its different operations to Birmingham. It has been assumed that around 12 % of the overall global branch network of HSBC will be closed across the seven markets in the world. Though it has been addressed by the company that UK will be one of the largest core markets for HSBC in future, the major growth is going to occur in South China. The major retail market of HSBC had been built after the acquisition of mainland in the year 1992. At present, HSBC had around 1000 branches in the United Kingdom. The total number of employees working in these branches is around 48000 (Scuffman and White, 2015).

論文代寫價錢:什麼是批判性思維

論文代寫價錢:什麼是批判性思維
批判性思維是一種特殊的天賦,因為它的應用時間太長而經常被誤解和低估,而且在學習一些不明顯的東西時也會感到緊張。生活中的任何事件,如本文所考慮的教育,都需要大量的批判性思考,而且往往需要時間去發展,而這並不容易。本文將考慮三個教育和值得紀念的時刻的使用和應用批判性思維,以理解其用法的程度,它在多大程度上改變了意義和理解它有助於完善一個新的視角關於如何教育一個思考的話題。在教育、學習和工作中三個值得紀念的時刻。學習的第一步是在大學的教育過程中。在學習數學的時候,我經常被要求親自去見老師,去理解數學學習的本質,這會給我留下永恆的印記,我可能再也不會去學數學了。

論文代寫價錢:什麼是批判性思維

老師教我學習數學的方法的本質,讓我學起來很簡單,在我自己的理解過程中看起來很複雜。這讓我學會了批判性思維的運用,並將其應用到我想要永遠學習的東西上。在另一個例子中,學習人性是一種非常有啟發性的經歷,而這種經歷是在家裡學到的。在一次關於政治和倫理的有趣話題的互動中,我意識到傾聽是一項重要的技能,如果一個人花適當的時間並且完全注意自己所說的話,它經常會改變回答的內容和強度。大多數或所有的談話都是模糊的,因為談話者甚至在聽別人說話之前就迫不及待地想要開口說話,然後再加上解決問題或關心的內容。因此,批判性思維教會我,停下來想一想對方說了些什麼,然後去尋找真正的意圖,會給我更多的安慰。這一寬慰使我們的回答更加完善,並試圖結束爭論,或使之流暢和諧。

論文代寫價錢:什麼是批判性思維

Critical thinking is a special gift which is most often misunderstood and undervalued for its length of application, and the strain of using it for learning something which is not apparent. Any event in life, such as education considered in this essay, requires a lot of critical thinking and it often takes time to develop and does not come easy. This essay will consider three memorable moments of education and the use and application of critical thinking in it, so as to understand the extent of its usage, the extent to which it changes the meaning and understanding how it helped to refine a new perspective about education as a thinking subject. Three memorable moments of critical thinking in education, learning, and at the workplace.The first moment of learning is during the education in college. While learning about maths, I was usually required to meet the teacher personally to understand the essence of learning maths, which will make an eternal imprint on me and I may never have to learn it again.

論文代寫價錢:什麼是批判性思維
The teacher taught me the essence of the method of learning maths and made it simple for me, which during my own efforts of understanding looked very complicated. This had taught me the use of critical thinking and applied it to what I wanted to learn it for once and ever. In another instance, the learning about human nature was a very enlightening experience which was learned nowhere else than the home. During an interaction which was about an interesting subject of politics and ethics, I realised that listening is a major skill and it often changes the content and the intensity of the reply, if one takes proper time and pays complete attention on what one is saying. Most or all conversations are often blurred with the conversationalists’ hurriedness to speak before even listening to other, and then replying with the addition of addressing the problem or concern which is shown. So critical thinking taught me that pausing and thinking about what the opposite person said and searching the real intention gives much more relief. This relief refines our ill-equipped reply and tries to put an end to the argument or smoothen it to flow harmoniously.

代写论文价格:企业社会责任

代写论文价格:企业社会责任

企业社会责任(Corporate social responsibility)是指企业为保护环境和社会福利所承担的责任。企业社会责任的概念可能比较模糊,但近年来,对企业社会责任评价的重视程度明显提高。例如,2010年11月,社区商界发表了一篇题为“诚信取胜”的文章。“因此,我们提供了资源和材料,帮助企业衡量它们对社会的影响。企业社会责任对组织有不同的好处(Kotter, 2004)。这包括提高销售水平和市场份额,改善企业形象,降低运营成本,提高投资者和分析师的吸引力,提高吸引、激励和留住员工的能力,加强品牌定位。

代写论文价格:企业社会责任

企业社会责任的实践和原则可以追溯到很久以前,但是对企业行为的兴趣在20世纪六七十年代的美国有所上升。在此期间,民事监管中实施了很多策略,包括自愿行为准则、社会审计、基于公众利益的决议以及环境绩效。自20世纪90年代以来,人们对企业责任的兴趣已大大增加,值得注意的是,有关这一问题的文章有所增加。超过1000家公司建立了一套已经签署的行为准则,规范了他们的行为(Vogel, 2005)。这包括环境、社会、人权等领域,超过2000家公司已经建立了相关网站。企业的道德和可持续性是由各种趋势所驱动的。

代写论文价格:企业社会责任

Corporate social responsibility is an expression referring to the responsibility taken by an organization to take care of the effects of the company on the environment and social well-being. The concept of corporate social responsibility may be ambiguous, but in the recent period, a considerable rise in the focus on firms on evaluating the social responsibilities has been experienced. For instance, in November of 2010, the publication by business in the community wrote a piece titled “winning with integrity.” Therefore, resources as well as materials, were provided, which assist companies in measuring the impact they have on the society. Corporate social responsibility has various benefits to the organization (Kotter, 2004). These include improved levels in sales and share of the market, improved corporate image, reduction in operational costs, a rise in the appeal of the investors and analysts, increase of the ability to attract, motivate and retain employees, and strengthened brand positioning.

代写论文价格:企业社会责任
The practices, as well as the principles of corporate social responsibility date way back, but the interest in the corporate behavior rose in the United States, in the 1960s and 1970s. During this period, a lot of strategies were implemented in civil regulation, and this included code of conduct that was voluntary, social audits, resolutions based on the interest of the public, as well as environmental performance. Since the 1990s, the interest on corporate responsibility has considerably grown, and it is also noteworthy to note the increase in articles on the subject. Corporations exceeding 1000 have established a code of conduct that has been signed, which governs their behavior (Vogel, 2005). This includes areas on their environmental, social, human rights, and more than 2000 firms have established websites on the topic. The corporate ethics and sustainability in organizations are driven by various trends.

硕士论文代写:道德伦理

硕士论文代写:道德伦理

我是悉尼一家软件公司的运营经理,该公司为全球客户开发移动和网络应用。该公司规模中等,约300名员工在加州、悉尼、伦敦、印度和中国的办公室工作。项目生成极高,“重大过失”的伦理问题日益突出。在某些大型工程项目中,从投入理解到处理过程,都可以识别出疏忽。这是一个需要在本文中讨论的严重问题。最近针对某学校的云ERP系统项目,不仅是对我们,也是对学校的一个关键项目。我已经看到技术团队完全忽略了需要包含的规范和特性,以至于没有签署任何初始协议。接下来,我也注意到进度报告还没有交付给客户,即使在3周之后。

硕士论文代写:道德伦理

这看起来组织的状况很糟糕,高层管理人员完全暴露了这方面的严重疏忽,这是一个重要的客户,任何时候都不应该被忽视。技术主管和客户经理都没有认真考虑这个问题。当我试图同样接近时,我也面临着他们对我的忽视。道德问题对利益相关者的影响。过去几年,公司向员工分配了股份,股东的存在和支持很高。由于技术团队的严重疏忽,有可能导致业务恶化,从而导致股东对公司失去信心。这里的客户是一个连锁学校,它是我们公司的利益相关者。在这种情况下,这个道德问题可能会阻碍团队与我们公司的合作。

硕士论文代写:道德伦理

I work as an operations manager at a software firm in Sydney that creates mobile and web applications for clients across the globe. The company is midsized where about 300 employees work with offices at California, Sydney, London, India and China. The project generation is extremely high such that the ethical issue of “gross negligence” is higher and higher day by day. The negligence can be identified right from input understanding to the processing in certain large scale projects. This is a serious issue that is to be discussed in this paper. The recent project on cloud ERP system for a school is a key project not only to us but also to the school. I have seen that the technical team has completely disregarded the specifications and features that need to be included such that there were no initial agreements signed. Going forward, I also noticed that the progress report has not been delivered to the client yet even after 3 weeks.

硕士论文代写:道德伦理
This looks like that the organization is in a bad shape and the top management has totally exposed gross negligence in this regard and that this is an important client who should not be missed at any point. Both the technical and client management heads have not seriously regarded this issue. When I tried to approach on the same, I have faced their negligence towards me as well. Impact of ethical issue on stakeholders .The company has distributed shares to the employees in the last few years and the presence and support of stakeholders are high. Due to gross negligence committed by the technical team, there is a probability that the business might deteriorate thereby leading to loss of confidence of stakeholders on the company. The client here is a chain of schools which is indirectly a stakeholder to our company. In this case, this ethical issue could possibly discourage the team’s association with my company going forward.

论文代写被抓:众筹

论文代写被抓:众筹

众筹(Crowdfunding)指的是一种用于指定目的的融资机制,如商业冒险或文化项目。人群被认为是表明资金来源的概念,可以归因于一些人,每个人以小的价值订阅。尽管这种模式不能被认为是在当地慈善或政治活动中被发现的人群的新特征,但众筹的基本基础是利用大众化的无边界的互联网。这种现代的技术形式为克服决定地理距离的因素提供了帮助,进一步促进公众在涉及偏远地区的个人的具体资助提议中的参与。功效与集资”导致了促使全球集资”平台基于web的发展创造一个潜在贡献者和筹款活动之间的联系,包括2012年在阿根廷,Afluenta FundedByMe 2011年在瑞典,2009年Kickstarter美国Auxmoney 2007年在德国,唐宁在2006年在中国,和Zopa英国在2005年。众筹作为一种新型的产业平台,对显著分享经济增长具有逐步的责任。

论文代写被抓:众筹

到2012年,在众筹的帮助下,已经筹集了14.41亿美元用于创业融资,作为消费者的信贷或支持其他附加活动。因此,本研究的目的是研究众筹在香港的可行性。为了本研究的目的,将收集二次数据。为平衡投资者保护与众筹发展之间的关系,美国和英国分别于2014年3月和2015年11月出台了具体的众筹立法。同样,澳大利亚财政部和新加坡金融管理局(Monetary Authority of Singapore)也在前一年公布了咨询文件。作为一种对比的观点,香港迄今为止似乎没有任何等同的立法议程。监管的唯一回应是2014年证监会发出的预警通知,试图澄清目前对众筹活动的具体类别和剩余投资者风险参与的金融监管规定。

论文代写被抓:众筹

Crowdfunding is referred to as a mechanism of financing for the purpose of designation, like a business adventure or a cultural project. Crowd is being considered as the concept indicating the source of finance that can be attributed to a number of people, each making subscription in small values. Even though this mode cannot be considered new with respect to the feature of crowd to be found in local donations of charity or campaigns of politics, the fundamental base of crowdfunding lays upon utilizing popularly accessible and territorially borderless internet. This modern form of technology provides assistance for overcoming the factor determining geographical distance, further ahead facilitating participation of public within a specific proposal of funding from an individual covering a remote location. The efficacy related to crowdfunding has resulted in prompting global developments of crowdfunding platforms based on web for creating a connection between potential contributors and fundraisers that include Afluenta in 2012 in Argentina, FundedByMe in 2011 in Sweden, Kickstarter in 2009 in USA, Auxmoney in 2007 in Germany, Creditease in 2006 in china, and Zopa in 2005 in UK. Being a new industrial platform, crowdfunding holds a gradual accountability for sharing the growth of economy significantly.

论文代写被抓:众筹
Until the year 2012, by the help of crowdfunding, 1.441 billion dollars have been raised for financing start- ups, functioning as credit of consumer or supporting other additional activities. Hence, the aim of this research is to research the feasibility of crowdfunding in Hong Kong. For the purpose of this research, there will be collection of secondary data. For striking a balance between protection of investor and development of crowdfunding, USA and UK were found introducing specific legislation of crowdfunding in the year 2014 for March and in the year 2015 for November. In the similar sense, the Treasury Department of Australia and the Monetary Authority of Singapore made announcement of consultation papers in the previous year. As a contrasting view, there does not seem to be any equivalent agenda of legislation in Hong Kong until yet. The only response of regulation is the issue of warning notice by the Commission of Securities and Futures (SFC) in the year 2014, trying to clarify the currently applied regulations of finance towards specific categories of activities of crowdfunding and the involvement of risks for remaining investors.

英国论文:希尔顿悉尼酒店简介

英国论文:希尔顿悉尼酒店简介

本节讨论了希尔顿悉尼活动运营的服务标准、文化、工作场所和总体策略。重要的是要解决消费者的需求,确保操作中的道德行为准则。报告将详细讨论如何在当前的市场动态中保持道德标准和保持竞争力。制定了操作的时间线和一般建议,以解决操作的一些弱点。酒店业围绕服务营销策略展开,而服务营销策略的重点是消费者需求和环境。在现代社会,像悉尼希尔顿这样的公司需要管理的维度有很多,都是针对消费者满意度的。他们还应该确保质量标准得到维护。

英国论文:希尔顿悉尼酒店简介

这对任何公司的生存都是至关重要的。Hilton Sydney Event Operation是一个处理服务和酒店行业的组织(Slack, 2015)。以前分析过,重要的方面是本组织的服务标准、工作地点、福利、战略和文化。本分析的目的是利用相关的学术理论对当前的实践进行批判性的分析。在此基础上,将拟订建议清单。这将展示需要改进的领域,以及为公司业务运营开发的潜在变化。以此来提高公司的现行标准。将在本报告中列入一个实际的时间线,以便纳入这些方面。

英国论文:希尔顿悉尼酒店简介

Service standards, culture, workplace and overall strategy of the Hilton Sydney event operation has been discussed in this section. It is important to address the requirement of the consumers and ensure ethical code of conduct in the operations. The report will discuss in detail about how to maintain ethical standards and stay competitive in the current market dynamics. The time line for the operations and the general recommendations has been drawn to address some of the vulnerabilities of the operation. Hospitality industry centres around the service marketing strategy that focuses consumer requirements and environment. In the modern era, the companies such as Hilton Sydney Event needs to manage a number of dimensions are targeted towards consumer satisfaction. They should also ensure that quality standards are maintained.

英国论文:希尔顿悉尼酒店简介
This is essential for the survival of any company. Hilton Sydney Event Operation is an organization that deals with the service and hospitality sectors (Slack, 2015). It has been previously analysed that the important dimensions are the service standards, work place well-being, strategy and culture of the organization. The purpose of this analysis is to critically analyse these current practices by using the relevant academic theories. From this, the list of recommendations will be developed. This will showcase the areas of improvement, potential changes that are required to be developed for the business operations of the company. From this the ways of improving the current standards of the company. A practical time line to incorporate these aspects will be included in this report.

毕业论文代写:芭芭拉简介

毕业论文代写:芭芭拉简介

芭芭拉·斯特罗齐运气不错,自然地被引入了一个充满创造力、学术时代和想象力的世界。她以音乐作曲家和天才歌手的身份成名,在没有任何教会成员或任何音乐团体的支持下,发行了八部古时歌曲。她时常被认为是一种新的音乐艺术和传统的开端,被称为“康塔塔”。她的作品被融入到对旋律的批判积累中,并在欧洲和英国的历史音乐书籍中找到了自己的路。收养芭芭拉的朱利欧·斯特罗齐是1600-1700年间佛罗伦斯州最有影响力的人物之一。

毕业论文代写:芭芭拉简介

他是最具创意和多产的成员“学术界degli Incogniti”(未知的),只有这组创建了臭名昭著的“歌剧,音乐和戏剧”异常缠绕到另一个的艺术作品和繁荣在威尼斯整个17世纪之后,延长整个欧洲。隐姓埋名的团体由许多伟大的诗人、哲学家、音乐家等组成,芭芭拉·斯特罗齐就是在这个团体附近积累起来的音乐作曲家、歌手和作词家。芭芭拉接受了圣马可大教堂音乐总监弗朗西斯科·卡瓦利的音乐作曲和歌唱训练。后来,在1637年,朱利欧成立了一个机构“学术德格利·乌尼索尼”(Uniosns Academy),专门为芭芭拉·斯特罗齐(Barbara Strozzi)的签约做准备,她也在学术会议上演唱了她的作品(Glixon 1997, 320)。

毕业论文代写:芭芭拉简介

Barbara Strozzi had the favorable luck to be naturally introduced to a universe of creativity, scholarly age, and imaginative opportunity. She made her name famous as a music composer and a talented singer by releasing eight collections of ancient period songs without any support from the members of the Church or any musical community (Wood 1980, 284). She is now and again credited with the beginning of a new musical art and tradition named ‘the cantata.’ Her works were incorporated into critical accumulations of melody which discovered their way into the historic musical books of Europe and England.Giulio Strozzi, who adopted Barbara was one of the most influential and powerful person in the state of Florence during the period of 1600-1700.

毕业论文代写:芭芭拉简介
He was the most creative and prolific member in ‘Academia degli Incogniti’ (Academy of the Unknowns) and only this group created the infamous ‘Opera – music and theater’ which exceptionally entwined into another work of art and prospered in Venice all through the seventeenth century and after that extended throughout Europe. The Incogniti group consisted many great poets, philosophers, musicians, etc. and within the vicinity of this group, Barbara Strozzi was accumulated as a music composer, singer and lyricist. Barbara was trained in musical composition and singing by Francesco Cavali who was the director of music at St. Mark’s Basilica. Later on in 1637, Giulio founded an institution ‘Academia degli Unisoni’ (Academy of the Uniosns) which was dedicated to the signings of Barbara Strozzi and she sang her compositions during the academy meetings also (Glixon 1997, 320).

論文修改價錢:種族歧視

論文修改價錢:種族歧視
Smythe在這篇文章中提出的主要觀點是意大利人民和政府官員對黑皮膚的仇恨。我相信這篇文章中提出的論點在意大利人的心中根深蒂固。與向意大利一體化部長塞西爾•基延格(Cecile Kyenge)扔香蕉的事件有關,作者認為仇恨不是針對社會差異,而是對黑人的不尊重和羞辱。這篇文章中最有效的元素是對最近意大利社會政治環境不可避免的證據的引用。作者將意大利人民對待黑人部長的行為與腐敗的總理、穆斯林記者和種族主義政治領袖進行了比較。意大利人對一名黑人牧師表示​​仇恨,但沒有抗議北方聯盟的政治領袖聲稱應該強姦她。

論文修改價錢:種族歧視

他們向這位黑人部長扔香蕉,但對這位曾與未成年女性發生性關係並捲入各種欺詐案件的前首相置之不理。這篇文章還介紹了一個關於Kyenge的採訪,她認為意大利人必須學會接受“其他人”。我支持作者的相反觀點,即一些意大利人在心中有很大的空間去接受“其他人”而不接受“黑人”。他們應該打破膚色和信仰的束縛,不顧世俗的差異,尊重所有的人。但是作者並沒有提到有另一大部分人將這位黑人牧師帶到了她的神職崗位上。除少數黨北方聯盟外,其他所有黨派都接受基恩吉。

論文修改價錢:種族歧視

The main idea presented by Smythe in this article is the hatred towards dark skin among Italian people and the government officials. I believe that the argument presented in this article has strong roots in the hearts of Italians. In link with the incident of throwing bananas over the Integration Minister of Italy, Cecile Kyenge, the author has argued that the hatred is not towards social difference rather the disrespect and humiliation binds to the black people only. The most effective elements in this article are the references to the recent unavoidable evidences of Italian socio-political environment. The author compared the behavior of Italian people towards their black minister with the corrupt Prime Minister, Muslim journalist and a racist political leader. Italians showed hatred towards a black minister, but did not protest against the political leader from Northern League who stated that she should be raped.

論文修改價錢:種族歧視
They threw bananas on the black minister, but spared the former Prime Minister who used to have sex with underage women and was involved in various fraud cases. The article also presented a piece of interview of Kyenge, in which she argued that Italian must learn to accept “the others”. I support the contrary argument of the author that some Italians have much space in their hearts for “the others” excluding “the blacks”. They should break the ties of color and creed and respect all human beings regardless of the worldly differences. But the author fails to mention that there is another majority who brought this black minister to her seat of ministry. Except for a minority party Northern League, all other parties accept Kyenge with all due respect.

personal statement 代写:品牌意识

personal statement 代写:品牌意识

任何商业活动的最终目的都是为了盈利,这将有助于它维持未来的增长和挑战。品牌认知度是第一阶段的标准常态集的客户漏斗阶段。在做出选择的同时,也要考虑顾客的品牌意识。然后是购买产品的实际意图,最后是购买产品(Belch and Belch, 2114)。品牌意识的重要性是必不可少的,因为它形成了观念,带来了承诺和说服销售。虽然品牌认知度是一个重要的衡量标准,但是营销经理必须知道如何最好地使用这个衡量标准来监控选择并最终实现销售。

personal statement 代写:品牌意识
在给定的场景中,X-Technologies已经上市近10年,希望以强劲的利润和更高的销售额实现增长。目前有关销售和客户保留的统计数字对公司来说是微不足道的。到目前为止,它的营销团队最关注的是品牌意识,它没有转化为客户的实际购买,从而拉低了公司的销售额。客户没有回来从公司购买更多的产品,市场团队的表现很差。此外,营销经理相信建立品牌意识以获得长期的利润,同时牺牲要采取的措施以增加目前的销售。

personal statement 代写:品牌意识

The ultimate purpose of any commercial business is to make profits which would help it to sustain the growth and challenges of the future. Brand awareness is the first phase of the standard normal set of customer-funnel phases. Brand awareness is followed by consideration of the customer while making choices. Then comes actual intention to buy the product and finally the purchase of the product (Belch and Belch, 2114). The importance of brand awareness is indispensable as it forms perceptions, brings in commitment and persuade sales. Though the brand awareness is a significant metric, but the marketing managers must know how to best use this metric to monitor choices and finally achieve sales.

personal statement 代写:品牌意识
In the given scenario, X-Technologies has been in market for almost 10 years and wants to grow with strong profits and higher sales. The current statistics about the sales and customer retention are not appreciable for the company. Until now, the prime focus of its marketing team was brand awareness, which has failed to convert to actual purchases by the customers, thereby pulling the sales of the company down. The customers are not coming back to purchase more products from the company and the performance of the marketing team is poor. Moreover, the marketing manager believe in building brand awareness to reap profits in the long term at the same time sacrificing measures to be taken to increase present sales.

英国论文代写价格:旅游营销策略

英国论文代写价格:旅游营销策略

Russet和Queens都是为客户量身定制的旅行服务。平均人均费用£2500的度假安排,该公司销售约12000假期和有36000个客户。现在公司想要实现一些战略营销目标:他们想要将客户的重复预订率从15%提高到20%。在重复预订方面,我们注意到目前大约有10,500名买家。其中,以多买家形式的重复预订(6个月两次预订)为1500人,12个月一次预订的为9000人。现在的目标是吸引一些买家,他们在12个月内预订一次以上的预订,在6个月的时间内预订,或者在6个月的时间内增加超过2个预订。

英国论文代写价格:旅游营销策略

无论哪种方式,重复预订率都会上升。为了做到这一点,营销策略是使用一个简单的直接营销计划和一个可靠的客户数据库。客户数据库将有助于收集现有客户的数据,以及他们与公司重新预订旅行的原因等(Chiang et al ., 2003)。现在,客户可能会因为对公司的满意,或者因为在旺季,他们可能找不到其他的旅游运营商,等等,所以,找出对公司有帮助的原因。如果是前者,公司可以致力于使客户对服务更满意。如果是后者,他们可以建立客服电话来理解客户的抱怨。

英国论文代写价格:旅游营销策略

Russet and Queens work to tailor-made travels for their customers. With an average expense of £2,500 for a holiday per person arranged with them, the company sells around 12,000 holidays and have 36,000 customers. Now the company wants to meet some strategic marketing objectives, which are:They want to increase repeated booking rate of customers from 15 to 20 percent. In terms of the repeat booking, it is noticed that there are currently around 10,500 buyers. Of these, the repeat booking in the form of multi-buyers at the rate of two bookings in 6 months is 1,500 and buyers who booked once in 12 months are 9,000. Now the goal is to entice some of the buyers who book once in 12 months into more than one booking in six months’ slot, or increase the more than 2 booking in 6 months’ rate.

英国论文代写价格:旅游营销策略
Either ways, the repeat booking rate would increase. Now in order to do this, the marketing strategy to be used is to have a simple direct marketing plan with a reliable customer database. The customer database would be helpful in collecting data on the existing customers and the reasons why they rebook a travel with the company, etc (Chiang et al, 2003). Now customer might rebook a travel with the company, either because they are satisfied with the company or because in peak seasons they might not get an alternative tour operator, etc. Therefore, identify the reasons that would help the company. If it is the former, the company could work on making the services more satisfactory for the customer. If it is the latter, they could set up customer service calls to understand client grievances.