标签存档: 代写论文

英国代写论文:工作风格

英国代写论文:工作风格
在跨文化环境中,特别是在商业和组织中,是批评的方式。以对手理解问题和批评点的方式进行批评是商业组织面临的真正挑战。如果以不恰当的方式提出批评,可能会导致对方误解,从而使问题不断下降。不同文化背景的人在某些问题上有不同的批评风格。在批评的一种健康方式中,第一步是在问题的某些方面与对方解决问题,然后提出自己的想法或观点。通过这种方式,对方也在所提出的想法或观点中给予积极的考虑。

英国代写论文:工作风格
工作风格的定位
在工作环境中观察到两种类型的工作风格。第一种方法是面向关系的工作风格,第二种是面向任务的工作风格。
第一种是以关系为导向的工作作风,是指关系因素在完成某一特定任务时所关注的作风。这种工作风格的重点是:个人关系的角色和演示和研讨会的详尽解释。根据Yukl(2006)的观点,以关系为导向的工作风格在社会情感因素中非常重视。在这种工作作风下,成就被认可得到认可,员工有信心完成任务,员工不断被鼓励去完成任务,并且他们随时了解工作的各个方面。
相反,在任务型工作风格中,任务完成和任务结构比鼓励和其他社会情感因素更重要。以任务为导向的工作方式集中于按时完成任务,完成所有相关工作人员的责任,监督操作和资源管理(Yukl,2006)。两种工作风格都会影响个人在文化背景下的表现。

英国代写论文:工作风格
In cross- cultural environments, especially in business and organizations, is the way of criticism. It is a real challenge in a business organization to make criticism in such a way that the counterpart understands the gist of issue and point of criticism. If criticism is made in an inappropriate manner, it may lead to misinterpretation by the counterpart and thus declining the issue. People from different cultural background have different styles of criticizing their fellows on certain issues. In one of the healthy ways of criticizing, the first step is to settle with the counterpart on some points of the issue, then present one’s own idea or perspective about the issue. In this way, the counterpart also pays positive consideration in the presented idea or perspective.

英国代写论文:工作风格
Orientation of working style
There are two types of working styles observed in working environments. The first approach is relational-oriented work style, and the second is task-oriented working style.
The first type of work style, that is relational-oriented, refers to the style which is focused of relational factors in completing a particular task. The focused elements in this work style are: role of personal relationships and thorough explanations in presentations and seminars. According to Yukl (2006), the relational-oriented work style put great consideration in socio emotional elements. In this working style, accomplishments are regarded are recognized, employees are given confidence of completing the task, employees are continuously encouraged to perform the task and they are kept informed about all the aspects of the work.
Oppositely, in task-oriented work style, completion of task and structure of performing task is given more importance than encouragement and other socio-emotional factors. Task-oriented work style concentrates on completion of task on time, fulfilment of responsibilities by the entire involved workforce, monitoring the operations and resource management (Yukl, 2006). Both the work styles influence the individuals’ performance based on cultural backgrounds.

英国代写论文:变更管理团队

英国代写论文:变更管理团队

接近度:接近度是变革推动者 – 管理者对他的团队的感受。变更代理将成功地选择合适的团队,以便在他们靠近时管理不同的变更。接近度也会增加其他上述特征,如移情,血友病和联系。
奖励:任何积极的结果将得到奖励或其他方式的动机。经理必须能够积极地激励或奖励他所选择的变革管理团队。
能源:变更管理团队可能不一定只能在变更管理上工作。他们将指导变革管理和他们的正常工作。在这里,员工可以花费在变更管理上的能源数量必须考虑在内。有能力的经理将能够在招聘员工时评估其员工的能量水平(Lunenburg,2010)。

英国代写论文:变更管理团队
能源:能源必须协同。这是一起工作的因素。当不同的人协同工作时,团队可以更容易实现更多的目标(Lawford,2003)。在变革管理的背景下批判性地应用这一点,可以说经理必须能够激励团队协同工作。经理在招聘过程中的作用是检查/评估将协同工作的团队成员的类型以及可能存在冲突态度的成员。虽然这些冲突态度需要在组织的长期成功中得到解决,但变革管理团队既不是时间也不是解决这些问题的地方。

英国代写论文:变更管理团队

Proximity: The proximity is the physical and psychological closeness that the change agent-the manager feels with his team. The change agent will be successful in selecting the right team to manage different changes when they are in close proximity. Proximity will also increase the other above identified characteristics such as empathy, hemophily and linkage.
Reward: Any positive outcome will be rewarded or motivated by other means. The manager must be able to positively motivate or reward the change management team that he selects.
Energy: The change management team might not necessarily work on change management alone. They will be guiding change management along with their normal work. Here the amount of energy that an employee can expend on change management must be taken into account. A capable manager will be able to assess the energy levels of his employee when recruiting them (Lunenburg, 2010).

英国代写论文:变更管理团队
Synergy: Energy must synergize. This is the working together factor. When different people work in synergy then it is easier for the team to achieve more (Lawford, 2003). Applying this critically in the context of change management it can be said that the manager must be able to motivate the team to work in synergy. The role of the manager during recruitment would be to check/assess the type of team members that will work in synergy and the members that might have conflicted attitudes. While these conflicted attitudes will need to be resolved in the long term success for an organization, a change management team is neither the time nor the place to resolve these issues.

英国代写论文:失业率

英国代写论文:失业率
不过,矿业和资源部门的工作仍然非常多,未来的情况很可能会得到支持。劳动力市场疲软,澳大利亚的工作被认为是“致命弱点”,指的是软弱无力的方面。近期AUUD汇率略有下降,直接影响失业率和GDP。由此可见,失业率高度不稳定,对GDP或国民经济影响很大。

英国代写论文:失业率
因此,有人指出,国家政府正在设法处理这个问题。然而,政府也被指责为目前的市场状况(Whaples 2011)。政府是关键的监管机构,必须执行国家最佳实践的概述法律。执法和惩罚都是政府的权利,所以他们的期望也提高了。经济一直是一个有争议的问题,必须以适当和一致的方式加以解决。这种状况也可能与全球化程度越来越高有关,因为强大的公司正在勾画强大的经济国家,从而导致失业率下降。
据报道,情况仍然是最佳的,因为给出的日期只是冰山一角,并认为新的工作率总是等于或低于工作。

英国代写论文:失业率

However, the jobs are still very much beyond the mine and resources sector, the future conditions are likely to be supportive. The labor market is weak, and the jobs in Australia are considered to be `Achilles heel’, which refers to the weakness or vulnerable aspect. The AUUD exchange rate slightly plunged in the recent time that directly affected both the unemployment rate and the GDP. Thus, it is evident that the unemployment rate is highly unstable and greatly affects the GDP or national economy.

英国代写论文:失业率
Therefore, it has been noted that national government is trying to deal with it. However, the government is also being blamed for the current situation of market (Whaples 2011). The government is the key monitory body and must implement the outlined laws for the nation’s best practices. The laws, execution, and punishment are all the rights of government, thus the expectations from them has also enhanced. Economy has always been a controversial problem and must be addressed in an adequate and consistent manner. The condition can also be associated with the growing level of globalization as the strong companies are inkling towards the stronger economy nations, and thus leaving behind the decrease in unemployment rate.
The reported is still optimal with the situation because the date given is only the top of iceberg and believe that the new job rate always equal or more than the job less.

英国代写论文:招聘方式

英国代写论文:招聘方式

在组织中招聘的方式有很多种,比如现在的员工建议,仅仅通过登山,广告,为政府工作提供的服务,在大学里的安置办公室,在董事会上公布职位和通过行政顾问。然而,选择一个人作为招聘候选人的最公平的手段是通过面试来完成的。以招聘为基础的面试是重要的,其重要性在于他们向面试官和面试官提供的权力。只有在面试成功的情况下,公司的空缺职位才由正确的人填补,面试过程涉及相当多的步骤(Mc-Namara,2010)。有能力使用适当工具协助他们理解合适人选对公司重要角色匹配的经理在招聘过程中发挥作用。其中一个重要的工具是采访过程。此外,这种工具具有相当大的优点,例如以正确的方式适当地选择人,同时还具有若干缺点,例如不能确定处于加压情况下的人的能力。

英国代写论文:招聘方式
本文通过解释招聘过程中涉及的面试过程结构,阐述了面试的结构。本文的范围还在于制作一份面试专业面试行为标准的面试问卷。
面试过程的结构
这种面试风格并不总是提供选择决策所依据的重要数据。结构不足进一步使得对申请人进行比较和排序成问题,因为他们不回答类似的问题。这种采访通常不是一个建议。在一个半结构式的面试中,面试过程中准备了一个特定的面试指导。然而,指南允许调查员删除以前回答的问题,并且只询问额外的问题以试图从申请人那里获得额外的信息。

英国代写论文:招聘方式

There are various ways to recruit in an organization such as current employees based suggestions, by mere word of mount, advertisements, services for government jobs, offices of placement in colleges, posting an announcement of job on boards and through executive consultancies. However, the fairest means by which a person is selected as a recruited candidate is done through Interviews. Recruitment based interviews are significant and there significance lies in the authority that they provide to interviewee and interviewer. A vacant position in a company is filled by the right person only when interview is conducted fruitfully and the process of Interview involves considerable steps (Mc-Namara 2010). Managers who have the ability of using the appropriate tools assisting them in understanding the important role matching of appropriate candidates to the firm plays in the process of recruitment. One of such important tools is the Interview process. Furthermore, this tool has considerable advantages such as appropriate selection of a person in just ways along with having several disadvantages such as not able to determine the ability of a person under pressurized circumstances.

英国代写论文:招聘方式
This essay has been formulated to explain the structure of interviews by explaining the interview process structure involved in recruitment. The scope of this essay also lies in producing an Interview based questionnaire encapsulating the professional interviewing conduct standards.
Structure of Interview Process
Such interviewing style does not provide always an important data on which the selection decision is based. The structure inadequacy further makes it problematic for comparing and ranking applicants because they do not response to similar questions. This type of interview generally is not a recommendation. In a semi-structured type of interview, a guide of interview in a specific order is prepared and applied during the process of interview. However, the guide allows the interviewers to remove the questions that were previously answered and to ask only extra questions in an effort to probe extra information from the applicant.

英国代写论文:投资模型

英国代写论文:投资模型

市场的动态可能会改变,因此投资者可能需要再次优化投资组合并重新平衡股票。这对投资者来说可能是一件昂贵的事情。
另一个方面是流动性。流动性可能是一个大问题,投资者可能无法根据市场价格采取行动,从而影响收益。
标准差假设回报是正态分布的。但是,在现实世界中可能不是这种情况。股票的回报可能不会正常分配,因此可能会影响结果。由模型给出的输出可能不正确,因此它可能不代表真实的均值方差优化。

英国代写论文:投资模型
随着股票数量的增加,模型变得越来越复杂,用更简单的公式来推广结果。因此它可能不代表真实的均值方差优化。因此这个模型很难用大量的股票来实现。
因此,如果这个模型可能迫使投资者不使用这个模型,那么就有很多缺点。然而,使用这种方法的最好方法是认识到这种方法的缺点,并据此作出决定。没有一个模型是完美的,因此如果投资者知道模型中的问题,他可以做出满足其需求的决定。
最佳投资组合介于14%和18%之间。因此,16%被作为最佳投资组合的回报。采用公式y = [E(rp) – rf] / A s2p来计算投资组合中的百分比,风险资产为85.14%,剩余价值为无风险资产14.86%。

英国代写论文:投资模型

The dynamics of the market may change and hence the investor may again need to optimize the portfolio and rebalance the stocks. It can be a costly affair for the investor.
Another aspect is the liquidity. Liquidity can be a big issue and the investor may not be able to take action according to the market prices and thus the returns can be affected.
Standard deviation assumes that the returns are normally distributed. However, this may not be case in the real world. The returns of the stock may not be normally distributed and hence this can affect the results. The output given by the model may not be correct and hence it may not represent the true mean variance optimization.

英国代写论文:投资模型
As the number of stocks increases the model becomes more complicated and the simpler formulas are used to generalize the results. Thus it may not represent the true mean variance optimization. Thus this model becomes difficult to implement with a large number of stocks.
Thus there are many drawbacks if the model which can force the investor not to use this model. However, the best way to use this method is to realize the drawbacks of this method and accordingly take the decision. No model is perfect and thus if the investor knows the issues in the model he can take a decision which cater to his needs.
Optimal portfolio comes in between and 14% and 18%. Hence 16% is taken the return for optimal portfolio. The formula y = [ E (rp) – rf ] / A s2p is taken for calculating the percentage in the portfolio , the value is 85.14% in risky assets and the remaining value is risk free assets i.e. 14.86%.

英国代写论文:技术革命

英国代写论文:技术革命

这种技术革命有可能标志着旧商业模式的终结。组织所使用的结构,规划过程,协调过程,奖励过程,招聘一切都将发生巨大的变化。今天的事实是,大多数公司的失败基本上不是因为运作不良的供应链流程,而是由于商业模式薄弱,而是采用了一种授权模式,让大部分员工失去权力。比其他任何事物都更有利于效率的模式,并且重视任何其他美德的一致性。这些因素使得官僚主义模式的适应能力下降,缺乏灵感和创新思路。官僚主义本质上是不平坦的,渐进的和惯性的。
技术为企业和组织提供的优势是它们在分解现有设计时提供的虚拟可能性。此外,它使组织能够分离对其竞争优势至关重要的活动,并专门从事其独特的活动。非核心功能包括电话营销,节目制作,会计和其他后台功能,可以外包给世界其他地方,成本比国内市场成本低三分之一到十分之一。这大大降低了运营成本,提高了竞争力。

英国代写论文:技术革命
“网络企业”论文(Castells,2000)强调高度的工作关系,合作关系和合作关系,忽视权力的关键问题。一个企业的官僚主义现实是多元化的混合控制制度,授权权力精英执行自主权,并保持对有生产力的组织的集中,有效和精简的战略控制。在这些网络中,技术正在从根本上走向控制,标准化和集中化。技术进步导致了集中化的趋势。

英国代写论文:技术革命

There’s a possibility that this technological revolution will mark the end of old business models. The structures, the processes for planning used by the organization, coordination process, reward process, hiring everything will change dramatically. Today’s truth is that the failure of most companies is not basically due to non-functioning supply chain processes of weak business models, but it employs a model which empowers a few while major part of the work force is disempowered. A model that favors efficiency more than anything else and values conformity over any other virtue; these entire factors make the bureaucratic model less adaptable, lacking inspiration and innovative ideas. Bureaucracy, by its very nature is uninspiring, incremental and inertial.

英国代写论文:技术革命
The advantage that technologies provide for businesses and organizations is the virtual possibilities they provide in disaggregating existing designs. In addition, it enables organizations to segregate activities that are crucial to their competitive advantage and to specialize in activities that are unique to them. Non-core functions including telemarketing, programming, accounting, and other back-office functions can be outsourced to other parts of the world where the costs are cheaper by one-third to one-tenth of the home market cost. This has resulted in dramatic reduction of operating costs and increased competitiveness.
The ‘network enterprise’ thesis (Castells, 2000), emphasizes on high working relationships, partnership and collaboration and neglects the vital issue of power. The bureaucratic reality of a business is the diverse range of hybridized control regimes that authorize the power elites to perform operational autonomy and still retain a centralized, effective and streamlined, strategic control over organizations that are productive. In these networks, the technology is moving fundamentally towards control, standardization and concentration. The technological advancements have led to tighter tendencies of centralization.

英国代写论文:银行管理

英国代写论文:银行管理

以下提到了全面质量管理的14个要点(回答这个问题):
银行应该有一个忠诚的目的,同时改善其提供的产品和服务。
银行应该采用新的理念。
银行不应该依赖审计来实现质量。
银行不应该单独控制成本,而应该努力降低总成本。
银行应不断完善规划,生产和服务流程。
员工应该在公司内接受培训。
银行应该成为领导者,应该鼓励领导。
银行应该能够消除员工头脑中的任何恐惧。
各工作人员之间应该有最低限度的障碍。
银行应该努力消除员工的口号和目标。
银行还应该尝试和消除员工的任何数字配额或数字目标。
银行也应该删除年度评级体系,因为这会伤害员工的情绪。
银行应该为公司员工制定自我完善计划。
银行可以通过让所有员工朝着实现转型的目标努力实现转型。

英国代写论文:银行管理
第一次做好工作+有效的客户联系处理=提高客户满意度/品牌忠诚度
上面提到的这个公式意味着,当一个员工与任何一个客户交往时,他的主要工作就是关注客户满意度。这种经验可以通过了解顾客的顾虑并帮助顾客解决这些顾虑而给予顾客。这将帮助员工在第一时间解决客户查询。这将有助于客户体验到客户的喜悦。客户将对员工有信心,并在需要时寻求他的帮助。
如果发生紧急情况,需要为特定的客户立即解决问题,客户只会联系一直帮助他的员工,他将成为客户的单一联系点。员工会更好地了解客户,而客户则会相信员工满足所有的银行业务需求。这整个体验会提高客户的满意度,他会忠于客户的品牌。

英国代写论文:银行管理

The fourteen points of Total Quality Management applied to banks (to answer this question) are mentioned below:
The bank should have a purpose of loyalty while improving the products and services offered by it.
The bank should adopt new philosophy.
The bank should not be dependent on audit to achieve the quality.
The bank should not award itself on controlling cost alone rather the bank should work towards minimizing the total cost involved.
The bank should improve constantly and forever the planning, production and service process.
The employees should be trained within the company.
The bank should act as a leader and should encourage leadership.
The bank should be able to remove any kind of fear in the minds of the employee.
There should be minimum barriers between the various staff areas.
The bank should try and eliminate slogans and targets for the employees.
The bank should also try and eliminate any numerical quota or numerical goals for the employees.
 The bank should also remove the annual rating system as it hurts the sentiments of the employees.
The bank should have a self improvement program for the employees of the company.
The bank can achieve transformation by making all the employees working towards that goal of achieving a transformation.

英国代写论文:银行管理
Doing the job right the first time + effective customer contact handling = increased customer satisfaction/ brand loyalty
This formula mentioned above means that when an employee engages himself with any of the customers, his primary job is to focus on customer satisfaction. This kind of experience can be given to the customer by understanding the concerns of the customers and helping the customer in solving those concerns. This would help the employee to resolve the customer query at the first instant. This would help the customer in experiencing customer delight. The customer will have confidence in the employee and would seek for his help when ever required.
In case an emergency occurs and the issue needs to be resolves instantly for the particular customer, the customer will contact only the employee who has always helped him and he would become a single point of contact for the customer. The employee would come to know the customer better and the customer would in turn trust the employee for all the banking needs. This whole experience would result in increased customer satisfaction and he would remain loyal to the brand with which the customer banks.

英国代写论文:公司变更策略

英国代写论文:公司变更策略

绩效差距:当结果无助于实现其最终业务目标时,公司可能倾向于引入当前业务情况和策略的变化。如果建伍的任何一个制造单位的性能水平较低,公司可以进行变更以确保所有功能顺利进行。在这里,建伍必须确保对所需的变更进行适当的决策和规划可以使变更管理更加有效。

英国代写论文:公司变更策略
新技术:建伍涉及厨房电器,可能需要经常新的和改进的功能,以吸引更多的客户,并减少来自同行业中其他类似公司的竞争(Huczynski,Buchanan,2013)。为了开发改进产品和提高产能,建伍必须在制造单位实施新技术。这就需要对生产过程,员工技能水平,员工的工作时间和效率水平等方面的变化进行铺垫。公司需要考虑这些变化的要求,才能有效地实施新的技术以及提高生产能力。
竞争优势:在全球化的商业环境中,企业通过有效的营销策略,产品开发,增加的销售量,利润率,获得更多的市场份额等方式,努力提高绩效并获得更好的竞争优势。这些目标,并确保更好的竞争优势,肯伍德将需要分析现有的业务战略和执行水平,并在各个领域的业务成功的变化。

英国代写论文:公司变更策略

Gaps in performance: Companies may tend to bring in changes in the current business situations and strategies when the results do not contribute to the achievement of its ultimate business goals. If there is a lower performance level in any of the manufacturing units of Kenwood, the company can bring in changes to ensure all the functions perform smoothly. Here Kenwood has to ensure that a proper decision making and planning on the required changed can make the change management more effective.

英国代写论文:公司变更策略
New Technology: Kenwood deals with kitchen appliances which may require new and improved features frequently in order to attract more customers and to reduce competition from other similar firms in the industry (Huczynski, Buchanan, 2013). In order to develop improved products and to increase the production capacity, Kenwood has to implement new technologies in the manufacturing units. This pave way to the need for changes in the production process, skills levels of the employees, working time and efficiency level of the employees etc. All these change requirements need to be considered by the company, so as to make an effective implementation of new technology as well as improved production capacity.
Competitive edge: In the globalised business environment, business firms struggle to improve its performance and to gain better competitive edge, which is possible through effective marketing strategies, product development, increased sales volume, profit margin, gaining more market share etc. For meeting all these objectives and to ensure a better competitive edge, there will be requirement for Kenwood to analyze the existing business strategies and the execution levels and to enable changes in the respective areas for business success.

英国代写论文:银行风险缓解

英国代写论文:银行风险缓解

银行应该遵循以下风险缓解或对策来应对威胁和可能的信息安全攻击,
他们首先需要确保服务器的物理安全。服务器机房必须限制进入。隐藏的安全摄像机和安保人员可能会进行适当的监控。那么银行必须重点更新其所使用的系统,应用程序和操作系统。他们必须使用所有可用的补丁更新软件,直到日期。
2.银行必须安装防火墙以保护其内部网络和资产。除了防火墙之外,还必须有代理服务器绕过网络服务器的流量,网络服务器才会安全。
3.有权访问银行数据的员工必须有适当的政策,程序和访问控制和授权的实施。
4.银行必须有一些数据备份和恢复计划和实施。它必须保持系统日志(Kim&Fang,2010)。
5.必须有内容过滤的过程来分离重要数据,如垃圾邮件等不重要的数据。

英国代写论文:银行风险缓解
建议
XYZ银行未来的安全建议被列为,
1.银行必须保持系统和应用程序的最新状态并为当前所有更新提供补丁。
2.银行必须使用新版本的软件而不是过时的软件。
3.银行应定期有效地运行数据备份计划。
4.网络流量必须被监控。它可以节省潜在的攻击如DDoS等
5.银行必须定期进行安全审计,以确保银行当前信息安全基础设施的状态。

英国代写论文:银行风险缓解

Risk Mitigation
The bank should follow the following risk mitigation or countermeasures for dealing with the threats and possible information security attacks,
1.They need to ensure the physical security of the servers first. The server room must have restricted entry. There may be proper monitoring through hidden security cameras and security personnel. Then the bank must focus on updating the systems, applications, operating systems used by it. They must update the software with all available patches till date.
2.The bank must install firewall to protect its internal network and assets. Other than firewall there must be proxy server that will bypass the traffic for webs server and the webs server will be secured.
3.There must be proper policies, procedures and implementation of access control and authorization for the employees who have access to data of the bank.
4.The bank must have some data backup and recovery plan and implementation. It must keep system logs (Kim & Fang, 2010).
5.There must be content filtering process to separate important data from unimportant data like spam etc.

英国代写论文:银行风险缓解
Recommendation
Future security recommendation for the XYZ bank are listed as,
1.The bank must keep their systems and application up to date and patches for all current updates.
2.The bank must use updated on new version of software instead of outdated software.
3.The bank should run the data backup plan regularly and effectively.
4.The network traffic must be monitored. It will save from potential attacks like DDoS etc.
5.The bank must have security audits periodically to ensure the status of the current information security infrastructure of the bank.

英国代写论文:广告理论

英国代写论文:广告理论

广告理论概念历史可以分为三个不同的阶段,其中第一个是基于产品的广告。工业化的革命结束后,顾客得到满意的服务就满意了。根据Kotler和Turner的观点,当组织针对消费者和他们的需求时,营销概念就会发展,通过协调一套产品来满足与消费者相关的需求(Littler,2009)。然而,到了产业革命结束的时候,大量生产就诞生了,生产相同产品的组织之间发生了竞争(Chrnatony等人,2005年)。因此,企业开始投放广告来影响顾客的意见,使他们站在一边。接下来的第二个阶段就是关注服务的广告,这些服务吸引了顾客的情感。

英国代写论文:广告理论
这使得消费者明白,组织只把他们视为潜在的购买者,而不能完全理解客户的价值。这个原因铺平了道路,只呈现品牌和道德的广告阶段,反过来导致有效的品牌形象的概念。与现实相关的营销就是这样一种战略,就是把这个战略定义为一个企业品牌和企业产品与企业合作的目标,而不是为了获得更多的利润Littler,2009年)。这种商业营销战略,由于可口可乐公司通过“无极家居”活动推广成功地采用了与事业有关的营销策略。在国际上,这个运动包括各种不同的广告,使用几种媒介,而且这个运动是全球性的,要做出广告来解决两个不同的问题(Littler,2009)。首先,找到摆脱语言障碍的方法,其次是国际观众的普遍吸引力。

英国代写论文:广告理论

Advertising theoretical concepts history can be categorized in 3 different stages wherein the first being product based advertisements. After the revolution of industrialization, customers attained satisfaction when they got what they required. According to Kotler and Turner, the conception of marketing evolves when organizations target the consumer and their requirements by planning a product in coordinated sets for serving the consumer related requirements (Littler, 2009). However by the time revolution of industries ended, mass production was given birth wherein competition developed between organizations producing same products (Chrnatony, et al., 2005). Therefore, corporations started to invest in advertisements for influencing the opinion of customers and make them come on their side. Then comes advertisement in its second stage focusing on services that appeal to the emotions of customers.

英国代写论文:广告理论
This made the consumer understand that organizations treat them only as potential purchasers without complete understanding the value of the customers. This reason paved way to present advertising stage comprising solely on values and brand morals in turn leading to notions of imaging the brand effectively. Cause-related marketing is one such strategy in present advertising scenario defined as that strategy which the identity of a corporates brand and the corporates products are collaborated to organizations present not to make profit especially by commercial products sale with profitable percentage given for a greater cause (Littler, 2009). This strategy of commercial marketing, cause-related marketing has been successfully used by Coca-Cola through Artic Home Campaign promotion. Internationally, this campaign consists of various distinct advertisements that use several mediums and as this campaign was global, an advertisement was to be made which solves 2 distinct issues (Littler, 2009). Firstly, finding a way for escaping the barriers of language, and secondly, international audiences universal attraction.