标签存档: 英国代写report

英国代写report:企业的商标

英国代写report:企业的商标

成功的企业如何与其他企业区分开来?他们根据许多元素进行区分,例如他们销售的产品的质量,他们提供的服务,货物的独特销售主张,制造商品的历史遗产和历史等等。虽然这些都是商业产品的差异化元素,但客户如何知道他正在为他所付出的东西获得产品?这是商标产生的地方。企业的注册商标将向消费者表明他们购买的产品来自他们认为自己购买的产品。它保护消费者利益,同时也保护商业利益。企业的商标将保护商业信誉;它是商业产品的象征,将产品连接到企业。

英国代写report:企业的商标

它可以帮助公司A避免当某人从A公司购买产品时可能发生的责任,而这些产品实际上来自B公司,并且遭受某种形式的损害或损失。这也是商业实力和历史的象征,随着时间的推移,人们联合起来的品牌与产品的符号比他们曾经关联过的名称或注册号更多。它与互联网上使用的非常独特的网站名称没有多大区别。没有人记得URI号码,但名字更容易记住。比名字更好,符号更容易记住。这个符号既可以是图像,也可以是图像和文字的组合,就是商标。

英国代写report:企业的商标

How are successful businesses differentiated from others? They get differentiated based on many elements, such as the quality of the products they sell, the services they offer, unique selling propositions of the goods, the heritage and history that goes into the making of a goods, and more. While these are differentiation elements of the business product, how does the customer know that he is getting the product for what he pays? This is where the trademark comes into being. A registered trademark for the business will indicate to the consumers that the products they are buying are from the company they think they are buying it from. It protects consumer interests and it also protects the business interests. The trademark of a business will protect the business reputation; it is a symbol of the business product, connecting the product to the business.

英国代写report:企业的商标

It saves company A from liabilities that might occur when someone buys a product thinking it is from company A, but is actually from company B and suffers some form of harm or loss from it. It is also a symbol of the business strength and history as over time people associated brands symbols with a product more than they would ever associate a name or a registration number. It is not much different from the website names that one uses on the internet which are quite unique. Nobody remembers the URI number but the name is easier to remember. Better than a name, the symbol is much easier to remember. This symbol which can either be an image or a combination of an image and text is the trademark.

英国代写report:工作外包海外

英国代写report:工作外包海外

参议院也通过了很少的法案来阻止外包。其中首先是2004年通过的综合拨款法案(Otterman,2004),禁止企业通过联邦合同将工作外包给海外。最新的是2013年停止外包和创造美国就业法案。根据这项法案,如果他们缴纳较少的税款,不披露他们的资产,并且在税收减少的国家给予轻描淡写或涉及交易的虚假陈述。

英国代写report:工作外包海外
如果Galaxywire因为人们愿意付出的牺牲而决定在镇上经营,以便公司节省成本,那么公司应该为员工提供良好的工作条件,以提高他们的道德和动力水平。公司也可能面临与员工行为有关的道德问题,因为员工担心公司可以在将来的任何时候外包。
为了应对衰退的挑战,员工必须非常适应即将到来的变革。在这种情况下,除了工人采用这种改变之外别无选择。如果Galaxywire仍然决定外包,那么对于工作人员来说,忘记他们过去的工作也是非常重要的,因为他们没有任何新的东西能够探索新的东西,除非他们心中有空间接受它(Glogovac,2014) 。工人们需要探索他们的热情和兴趣,在其他领域前进。对于一个需要深入了解的行业的员工而言,这将是非常有帮助的,例如银行和金融领域的程序复杂,并且也在不断变化,因此这些领域中更准确和更新信息的人更需要不太可能被外包。

英国代写report:工作外包海外

The senate has also passed few bills to discourage outsourcing. Among these first is the Omnibus Appropriations Bill that was passed in 2004 (Otterman, 2004) to prohibit the outsourcing of work by companies to overseas with federal contracts. Latest is the Stop Outsourcing and Create American Jobs Act of 2013. Under this act there will be a penalty on corporations if they pay less tax, did not disclose their assets and give understatements or false statements involving transactions in countries where there is less tax imposition.

英国代写report:工作外包海外
If the Galaxywire decides to operate in the town due to the sacrifices that people were willing to give so that the company can save its cost, then the company should provide good working conditions to the employees to increase their moral and motivation level. The company can also expect to face ethical problems related to employee behaviour because the employees have fear in mind that company can outsource at any point in future.
In order to cope with the challenges of recession employs must be very adaptive to the upcoming changes. In this scenario there is no choice except the workers adopt the change. If the Galaxywire still decides to outsource it is also very important for the workers to forget about their past jobs because nothing they would be unable to explore anything new until and unless there would be a space in their minds for accepting it (Glogovac, 2014). There is a need for workers to explore their passion and interest to advance in some other field. It would be very helpful for an employee to shift in an industry that requires in depth knowledge for example the banking and finance field has complex procedures, and also changes constantly therefore people who have more accurate and updated information in these fields are more in demand are less likely to be outsourced.

英国代写report:资本的概念

英国代写report:资本的概念

资本的概念让我很着迷,在经历了一个关于不同资本的课程之后,我开始从一个企业家的角度来审视我周围的一切。在我出席本届会议之前,“资本”一词在我脑海中只敲了一个钟,那是一个组织或个人拥有的资金、资源、财富和资产,它们可以相互联系、使用、使用和交易。对我来说,唯一的资本形式是商人在他的生意上投资以赚取利润的钱。然而,我已经认识到,一个企业不仅需要钱来经营业务,还要使它有利可图。

英国代写report:资本的概念
人们已经看到,为了按时交付服务和产品,并根据消费者的需要,公司必须使用五种资本。一个组织要想在市场竞争中生存并能胜任竞争对手,就必须把重点放在维持和提高资本存量上,而不是以贬低或消耗资本为目标。我要学习的五种资本是自然资本、人力资本、社会资本、制造资本和金融资本。除了自然资本以外的资本只存在于自然资本中。自然资本是物质和商品的流动或储存,有助于生产商品或服务,如矿产、树木、土地、水等。我认识到,每当我去钓鱼时,我都在探索自然资本。我们从自然资本中得到的产品可以是可再生的,也可以是不可再生的。

英国代写report:资本的概念

The concept of capital was the one which fascinated me a lot and it was after going through the session in which we were taught about different kinds of capital that I started to look all the things around me from a point of view of an entrepreneur. Before I attended this session, the word capital only struck one bell in my mind which was money, resources, wealth and assets which are either owned by an organization or by an individual and are available to be accessed, used, spent and traded with one another. For me, the only form of capital was money which was invested by a businessman in his business to earn profit. However, I have realized that a business needs more than just money to run the business and to make it profitable.

英国代写report:资本的概念
It has been seen that in order to deliver the services and products on time and as per the needs of the consumer the firm has to use five kind of capital. For an organization to survive the competition in the market and be competent for the rivals it has to focus on maintaining and enhancing the stock of capital and not aim towards degrading or depleting them. The five kinds of capital which I got to learn were Natural Capital, Human, Social, Manufactured and Financial Capital. Capitals other than the natural capital are encompassed in the natural capital only. Natural capital is the flow or stock of material and goods which helps in the production of goods or services like minerals, trees, land, water etc. I have realized that whenever I went for fishing I was exploring the natural capital. The products which we get out of natural capital could be either Renewable or Non-renewable.

英国代写report:雇佣程序

英国代写report:雇佣程序

纪律程序在业务守则中已有规定,包括在设置工作场所时应用的一般准则(HSE,2013)。这有助于促进提供这些类型的程序的影响的最佳做法。这个守则一直概括了有关雇员和雇主一般公平程序的原则。基本代表性的某些情况具有特殊的重要性。
虽然安排处理不同的雇佣方式有相当大的变化的申诉和纪律问题(劳动研究部,2005年)。这些高度依赖于若干不同因素,包括就业合同中规定的条款,当地商定的程序,工业协议以及是否为谈判目的而确定了贸易工会,这一特定的程序和原则行为守则。

英国代写report:雇佣程序
这些工作的实施应该直到或者除非在工作环境中存在另外的商定程序,这些工作环境符合处理纪律和申诉问题的一般规定。
有人指出,纪律和申诉程序有助于带来某些好处。关于这一立法,雇员,特别是工作场所内的雇员,因为这样做,有助于提供向雇主提出申诉的能力,并在工作完成时由工会代表或雇员代表陪同巴雷特,2000年)。这有助于向雇员提供援助,以便获得雇主所忽视的法定雇用权利,从而减少了向雇用法庭索赔的要求。

英国代写report:雇佣程序

The disciplinary procedures have been stated in the code of practice that consists of general guidelines to be applied in the setting of work place (HSE, 2013). This helps in promoting the best practices in providing impact over these types of procedures. This code has been outlining the principles related fair procedures for the employees and employers in general. It is of specific importance to certain situations of basic representation.
While arrangements are made to handle issues of grievance and discipline that have certain variations in a considerable manner from different employment (Labour Research Department, 2005). These are highly dependent on a number of different factors that include the terms stated in contracts of employment, procedures that have been locally agreed, agreements of industry and whether unions of trade are identified for the purposes of bargaining, the procedures and principles of this particular code of practice.

英国代写report:雇佣程序
The application of these should be done until or unless alternate agreed procedures are present within the work setting which contribute in conforming towards the general provision to deal with issues of discipline and grievance.
It has been stated that the disciplinary and grievance procedures have contributed in bringing certain benefits. With respect to this legislation, employees, specifically those within the settings of work place as this have contributed in providing the ability of raising the grievance with the employers and for being accompanied by a rep of trade union or an employee when this is being done (Barrett, 2000). This has contributed in providing assistance to the employees in order to access their statutory rights in employment, which had otherwise been ignored by the employers and has resulted in reducing the requirement for claims to the tribunals of employment.

英国代写report:反垄断法

英国代写report:反垄断法

为了更好地理解这一点,Thomas V Thomas的案例就是一个很好的例子。原告每年支付1英镑的房租,使房子保持良好的状态。如果从道德的角度来看,现在的房租和保持房子状况良好的义务是一个很好的考虑因素。所有者要求更多的补偿并没有被视为道德上的动机。这个案例说明,即使是道德的决定,实际上也可以结束任何一个小小的审判案件,如果当事人在提起诉讼之前考虑到自己的道德价值,甚至在进入法院之前都可以解决。因此,对价的金额既可以是货币补偿,也可以是做对的行为,增强对方的财产。
一些法律史学家确实认为,法院操纵普通法来支持工业增长,只能帮助一部分人选择牺牲他人的利益。这很可能导致普通法规则的选择可能对分配产生重大影响在社会上的资源和财富。我的回答是,反垄断法可以禁止私人垄断和限制贸易,不公平的竞争方式,不公平或滥用自己的主导地位,以获取更多的收益。

英国代写report:反垄断法
对于那些没有任何考虑并且仍然可以期望从对手那里得到一些的人来说,这种说法是有效的,但是也可能对那些没有以一种行为或者货币补偿的形式来定义对价的人有害在形成和承诺协议之前。对价的价值是有关各方之间的事,定义它可以解决未来可能出现的许多问题,可以防止财务损失和个人损失。这个陈述仍然是模棱两可的,需要很多细化才能使其准确,因为当一个字在法律上有几个含义时,它可能是最受关注的一个因素。经过适当细致的规划,考虑的因素大多是基于道德价值和原则的,申诉人和被告人可以在法院裁决之前就把案件解决好。

英国代写report:反垄断法
To understand this better, the case of Thomas V Thomas is a good example. The plaintiff paid £1 rent per annum and kept the house in a good condition.Now the rent and the obligation of keeping the owner’s house in a good condition is a good enough consideration, if viewed from a moral perspective. The owner asking for more compensation was not seen to be morally motivated. This case registers that even moral decisions can actually end any case which is sub judice, and if the parties involved consider their own moral values before filing a case, it could solve the case even before entering courts. Thus the amount of consideration could be either monetary compensation or even an act of doing something right and enhancing for the property of the other.
Some legal historians do believe that courts have manipulated common law to support industrial growth and only help a select class of people at the expense of others.This could well lead to a thought that the selection of common law rules could have significant effect on the distribution of resources and wealth in the society. I answer to this there could be an antimonopoly law which prohibits private, inter alia, monopolies and restraint of trade, unfair methods of competition, unfair or misuse of one’s dominant position to gain more than what it should, etc.

英国代写report:反垄断法
The statement is considered valid for those who do not have any consideration and can still expect to receive some from the opponent, but it may also be harmful to those who do not have a definition of the consideration in the form of an act or monetary compensation before forming and promising the agreement. The value of consideration is a matter between the parties involved and defining it may solve many issues that may arise anew in the future, and can prevent financial and personal losses. The statement is still ambiguous and needs a lot of refinement to make it accurate because, when one word can have several meanings in law, it may be a factor of utmost concern. With proper and meticulous planning, the factor of consideration if mostly be based on moral values and principles, the claimants and the defendants could solve the case well ahead of the court’s decision.

英国代写report:时尚服装公司

英国代写report:时尚服装公司

Reiss是一家时尚公司,于20世纪70年代由David Reiss在东南和伦敦建立。它在英国各地有65家门店,而且在欧洲,中国,马来西亚和美国也有很多门店。
赖斯的成功在于去年贸易量大幅增长的情况下,它的盈利状况非常好。高品质的服装剪裁,独特的设计,合理的价格和良好的店面体验。另外,Reiss自己的标签范围只能在Reiss商店购买。另外,它在很多时尚杂志上有很好的知名度。男装和女装的产品范围也在扩大,包括配件。出于这个原因,公司现在已经准备好利用其国内和国际市场(Cravens and Piercy,2008)。而且,Reiss是一个潮牌,它是一个独特的品牌,因为它弥合了高价和低价时尚之间的差距。此外,由于仔细考虑其常客,商品,音乐,季节性图形和位置,它具有良好的商店经验。此外,它也有独特的生活方式,因为个人主义是风格意识的人日益增长的趋势。另外,品牌的质量在结合高质量的服装和设计方面已经获得了良好的能力和声誉。对于其营销来说,赖斯的关键活动是通过店面橱窗和图形活动,强调品牌,个性,时尚和性感的陈述。

英国代写report:时尚服装公司
但品牌缺乏国际声誉。因此,接近一个新的市场,最好集中于类似英国消费者口味的时尚消费者。而且,它没有网上商店。在国际环境中,你需要一个大的平台,这是一个网上商店。另外Reiss缺乏国际化的管理技能,因此在海外组织公司和面对竞争对手可能会面临一些问题。

英国代写report:时尚服装公司

Reiss is a fashion company that builds in South East and London by David Reiss in 1970s. It has 65 stores throughout UK and it also has a great number of stores in Europe, China, Malaysia and the USA.
The success of Reiss is that it was very profitable with significant increases in trade last year. Factors that have contributed as high quality clothing tailoring, unique design, affordable prices and good store experience. In addition, Reiss own label range that can be only purchased in Reiss store. Besides, it has a good visibility in a lot of fashion magazines. Also the product range in both menswear and womenswear is expanding to include accessories. For this reason the company now is poised to capitalise on its market domestically and internationally (Cravens and Piercy, 2008). Moreover, Reiss is a bridging brand, which is a unique brand for its position because it bridges the gap between high and low priced fashion. Furthermore, it has good store experience due to carefully consider its constomers, merchandising, music, seasonal graphics and location. Besides, it also has unique lifestyle, because individualism is a growing trend for style conscious people. Also, the quality of the brand has been acquiring good competences and reputation in combining good quality clothes and design. For its marketing, it is a crucial key activity of Reiss that, thanks to store windows and graphics campaign, place the emphasis on the statement brand, individual, stylish and sexy.

英国代写report:时尚服装公司
However, the brand lack of international reputation. As a result, approaching a new market it is better to concentrate on fashionable consumers with similar tastes to UK customers. Moreover, it has no web shop. In an international environment you need a big platform, which is a web shop. Besides, Reiss lack of international management skill, thus it may face problem in organizing the company abroad and facing the competitors.

英国代写report:技术革命

英国代写report:技术革命

这场技术革命不仅改变了企业的经营模式,也改变了几个世纪以前的商业模式。在出版,娱乐,电信,旅游,教育和金融服务等所有可以想象的领域,遗留的商业模式都是非物质化的。亚马逊于1994年在网上发布了第一个在线博客。在2012年,亚马逊通过在线商店销售了价值60亿美元的产品。

英国代写report:技术革命
当互联网最初出现时,人们认为它对官僚作风的影响将会减弱。但亚马逊的例子清楚地证明情况并非如此。这是由Facebook,Twitter,Orkut,LinkedIn等新型社交网络的不断出现所带来的(Hamel,2014)。虽然行业资深人士追赶速度缓慢。像巴宝莉这样的公司重新审视了他们的商业模式,从社会的角度形成了一个新的模式。其他一些公司对待社会观点不仅仅是一种营销活动。通过社交媒体进行营销和互动是当今的必然,特别是随着移动设备的技术进步,人们期望一触即发。技术注入的企业将更像市场而不是像过去那样。他们更灵活,更灵活,适应新的市场趋势,并能为新的机会分配资金。过度投资可能是未来组织失败的最大原因。

英国代写report:技术革命

This technological revolution not only changed the operating models of businesses but the centuries old business models as well. In every field imaginable like publishing, entertainment, telecommunications, travel, educational and financial services, legacy business models were dematerialized. Amazon sold its first boo online in the year 1994. And in the year 2012, Amazon sold sixty one billion dollars worth of products through their online store.

英国代写report:技术革命

When internet was initially surfacing, people believed that its impact on bureaucracy would wane. But the example of Amazon clearly proves that wasn’t the case. This was brought about by the continued emergence of new social networks such as Facebook, Twitter, Orkut, LinkedIn, etc (Hamel, 2014). The industry veterans though were slow to catch up. Companies like Burberry reconceived their business model to form a new model from the social point of view. Some other companies treated the social point of view as much more than just a marketing initiative. Marketing and interacting via the social media is a necessity today especially with the technological advancements in the mobile devices, people expect find everything at the touch of a finger. Technology infused businesses will be more like market place rather than like those of the past. They are more agile, flexible, adaptable to new market trends and able to allocate capital for new opportunities. Overinvesting in what is as opposed to what might be could be the single biggest reason for the failure of organizations in the future.

英国代写report:中国电影《洗澡》

英国代写report:中国电影《洗澡》

中国电影“洗澡”是一部甜蜜而严肃的喜剧电影,代表着家庭的差异,传统中国和现代中国的变化。这部电影于1999年9月14日首次在加拿大安大略省多伦多市举行的TIFF(多伦多国际电影节)上首映。这部电影很快获得了巨大的声望,并在各种颁奖典礼上被提名。尽管作为张扬的第二部导演电影和Imar电影公司的第三部作品,“’淋浴”获得了包括人民选择奖,加拿大最佳电影奖等多个奖项。在国家电影制作优秀评审委员会上也特别提到。张扬在圣塞巴斯蒂安国际电影节获得此片最佳导演奖。这是一部35万美元的预算电影。这部电影大部分是在中国北京拍摄的。

英国代写report:中国电影《洗澡》
电影的主题围绕着父子关系,兄弟姐妹关系,澡堂文化,小城镇生活,残疾人生活,以及其他诸多日常生活。电影“淋浴”围绕位于北京一个衰落的邻里的澡堂。这个澡堂是一个老人所有的,被老徐叫做老刘。刘的右手是他最小的儿子刘二明(姜武),他患有轻微的精神疾病,似乎生活在自己创造的世界里。浴室曾经是工作人员,老年人和工匠过路的地方。中国人也喜欢玩中国象棋和板球。这家澡堂不仅提供洗浴服务,还提供了按摩,剪发,火罐,修脚等众多周边服务。刘在那里担任工作人员,经理,问题解决者,朋友,婚姻/关系顾问和调解员给他的客户。

英国代写report:中国电影《洗澡》

The Chinese film “Shower” is a sweet and serious comedy film that represents family differences, and variations in traditional China and modern China. This movie was first premiered on 14th September, 1999, at TIFF (Toronto International Film Festival), which held annually in Toronto, Ontario, Canada. This film soon gained huge popularity and was nominated in various award ceremonies. In spite of being Zhang Yang’s second directed film and Imar Films’ third production, “’Shower” was entitled with several awards including People’s Choice Award, Best Canadian Feature Film Award and many more. It was also specially mention in National Board of Review for Excellence in Film Making. Zhang Yang received best director award for this film in San Sebastian International Film Festival. It was a budget film completed in $ 350,000. The film was mostly shot in Beijing, China.

英国代写report:中国电影《洗澡》
The theme of the film spins around father-son relationship, siblings’ relationship, bathhouse culture, small-town life, living with disabilities, and many other hitches of everyday life. The film “Shower” revolves around a bathhouse located in a decaying neighborhood of Beijing. The bathhouse was owned by an old man known to everyone as Old Liu, role played by Zhu Xu. Liu’s right hand was his youngest son Liu Er Ming (Jiang Wu), who was suffering minor mental illness and appeared to live in his own created world. The bathhouse used to serve as a place of meeting for workmen, elderly people, and crafters passing by. The people also enjoyed playing Chinese Chess and Cricket Fighting there. This bathhouse did not only provide bathing services but also offered numerous peripheral services like massaging, hair cutting, fire cupping, pedicure etc. Liu served there as staff, manager, problem solver, friend, and marriage/relationships consultant and mediator to his customers.

英国代写report:团队角色

英国代写report:团队角色

另外一个问题是关于一个人在团队中的角色,他说:“当我知道我最强的团队角色时,我该怎么办?”当一个人知道他或她在一个团队中的角色时,他应该与团队中的其他成员寻找他可以获得的最好的知识,以便相应地理解他的角色并发挥他的作用。他应该有足够的责任感,并且应该能够轻松地应付自己的角色,这样他就可以负起更多的责任,并且可以给球队100%的贡献。另一位采访者认为,当一个人知道自己的团队角色时,他应该提出自己的议程,并与其他人讨论,并就他的角色进行工作。

英国代写report:团队角色
另一个问题与积极性有关。这个人在当下是主动的,这很重要。生活中有很多情况可能违背他或她,但在这种情况下,如果他或她有足够的主动性,他可以很容易地应付他的情况。这将导致他或她更好地调整。他/她可以比其他人更好地控制情况。为了在工作中积极主动,他必须能够更好地了解自己的环境。这个人应该加入团队或团队,并认真对待每一个问题。除此之外,他还应该制定备份计划,以便他不必面对任何形式的危机情况。可以鼓励他/她的后辈积极参与,积极诚恳地履行职责,轻轻松松地做好每一件事情。应该让青年人意识到他们的才能,并且应该适当地解释他们的角色。

英国代写report:团队角色

Another question is related to one’s role in the team which states that “When I know my strongest Team Roles, what shall I do about it?” When a person knows about his or her role in a team, he should discuss the same with the other members of the team, looks for the best knowledge which he can gain in order to perceive his role accordingly and work on his role. He should be responsible enough and should be easily able to cope up with his role so that he can be much more responsible and he can give his 100 % contribution to the team. The other interviewer believed that when a person knows his team role, he should make his agenda and discuss with other people and work on his role.

英国代写report:团队角色
Another question was related to proactiveness. It is important for the person to be proactive in the present times. There are a number of situations in one’s life which may be against him or her, but in such case if he or she is proactive enough, he can easily cope up with his situation. This will lead him or her to adjust in a better way. He/She can control the situation better than the other person. In order to be proactive during the work it is necessary that he she must be able to have a better understanding of his or her environment. The person should be into the group or the team and should look into each and every issue seriously. Other, than this he should also create a backup plan so that he need not to face any kind of crises situation. One can encourage his/ her juniors to be proactive by being active in the group, by doing their duties sincerely and honestly and by taking each and every thing lightly and positively. The juniors should be made aware about their talents and they should be properly explained their role.

英国代写report:营销定义

英国代写report:营销定义
营销过程涉及到市场与环境分析,确定营销策略,制定营销策略,确定营销组合,最终建立营销控制等几个概念。这个传统的过程及其经典概念已经从整体营销理念发展的时代开始存在。然而,一段时间以来,逐渐偏离这些传统营销概念,在这些概念文学领域里,正在撰写关键性文献,不仅仅涉及营销过程的实际方面,而且还将营销作为一种思想传统进行评估,因此营销观念不能仅仅以实用性为基础进行分析,而是通过应用批判性的知识处理来分析营销观念。这篇文章的目的是理解关键营销的概念,以及如何用它来分析重要的营销概念,如细分,定位和定位,营销定位和营销策略。因此,在本文的最后,读者应该能够批判性地分析营销概念,超越其实际方面,并应该进一步在伦理,思想,实践或意识形态的基础上分析这些概念。
在进一步分析关键营销的概念之前,有必要讨论一个正式的营销定义。根据科特勒(Kotler)等人(2005,p.6),营销过程被定义为一个社会和管理过程,通过这个过程,个人和团体通过与他人创造和交换产品和价值来获得他们需要和想要的东西。另一方面,营销可以被定义为活动,机构和流程,用于创造,交流,交付和交换对客户,客户,合作伙伴和整个社会都有价值的产品(AMA Approved,2013)。根据特许市场营销学会(CIM),市场营销可以定义为负责识别,预测和满足客户需求的管理流程。因此,基于以上三个定义,人们可以理解,营销是一个组织的关键过程,特别是在顾客获取和品牌定位的情况下(Brown,1995)。

英国代写report:营销定义

What is marketing and marketing principles?
Process of marketing involves several concepts such as, market and environment analysis, fixing marketing strategy, setting marketing strategy, deciding marketing mix and finally establishing the marketing control. This traditional process and its classical concepts have existing from the time when overall concept of marketing developed. However, over a period of time, there has been gradual departure from these classical marketing concepts where critical literatures are being written in this field to address, not just practical aspects of the marketing process, but also to evaluate marketing as an intellectual tradition, due to this reason marketing concepts cannot be just analysed on the basis of their practicality, but they can also be understood by application of critical intellectual treatments to analyse. Purpose of this essay is to understand the concept of critical marketing, and how it can be used for analysis of important marketing concepts such as segmentation, targeting and positioning, marketing orientation, and marketing strategy. Hence by the end of this essay, reader should be able to critically analyse the marketing concepts beyond its practical aspects, and should be further able to analyse these concepts on ethical, intellectual, practical or ideological grounds.
Before moving further to analyse the concept of critical marketing, it is essential to discuss a formal definition of marketing. According to Kotler et al (2005, p.6) process of marketing cam be defined as a social and managerial process by which individual and groups obtain what they need and want through creating and exchanging products and values with others. On other hand, marketing can be defined is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large (AMA Approved, 2013). According to Chartered Institute of Marketing (CIM) marketing can be defined as the management process which is responsible for identifying, anticipating and satisfying customer requirements profitably. Thus, based on above three definitions, one can understand, that marketing is a critical process for an organisation, especially in a situation where customer acquisition and brand positioning is there (Brown, 1995).